Daniel

with the amount of money that will be saved and the efficiencies and the time and everything.

So I foresee the impact is going to be massive.

But thank you so much for all that you do in joining us today on Founders Story.

So, Laura, there's a fascinating thing that's happening right now that I hear that Gen Z as a generation are actually drinking less.

And I'm seeing this big push for alcohol free products, which I find fascinating.

And I'm curious, you know, we can dive into this later around alcohol.

Like what's the future?

Will alcohol be, will people drink less alcohol or is this just a movement right now?

But I know what is going on at the unconscious moderation, what you're all trying to do, your mission.

But what do you think that changed when you all realized that someone's drinking problem, it's not about the alcohol at all.

It's about what you all call the unconscious mind.

So when you talk about breaking habits,

what do you find is something that people can do, maybe one, two, three things, if somebody wants to start breaking habits just in general?

Because I imagine alcohol consumption can easily become a habit because of how it might make you perceive that you're feeling better, right?

I know there's a lot of reasons why we all would want to feel better in life, but what are things that people can do to break habits?

Thank you for saying that.

I was thinking about that as you're talking like the whole 21 days thing.

And that's never worked for me in my life.

So I thought maybe I was just different.

But I can I like the idea of taking different habits in replace of habits versus like I'm only going to stop this.