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Founder's Story
Mark Manson: The Subtle Art of Building a 20 Million Copy Empire | Ep. 337

It was a whole thing.

Founder's Story
Mark Manson: The Subtle Art of Building a 20 Million Copy Empire | Ep. 337

Like T-Mobile used to have the five faves.

Founder's Story
Mark Manson: The Subtle Art of Building a 20 Million Copy Empire | Ep. 337

Yes.

Founder's Story
Mark Manson: The Subtle Art of Building a 20 Million Copy Empire | Ep. 337

They're like, I'm not a fave?

Founder's Story
Mark Manson: The Subtle Art of Building a 20 Million Copy Empire | Ep. 337

Obviously you've been able to leverage social media.

Founder's Story
Mark Manson: The Subtle Art of Building a 20 Million Copy Empire | Ep. 337

Yes.

Founder's Story
Mark Manson: The Subtle Art of Building a 20 Million Copy Empire | Ep. 337

Massively.

Founder's Story
Mark Manson: The Subtle Art of Building a 20 Million Copy Empire | Ep. 337

Like hugely.

Founder's Story
Mark Manson: The Subtle Art of Building a 20 Million Copy Empire | Ep. 337

How was the transition from, I know you had subtle art.

Founder's Story
Mark Manson: The Subtle Art of Building a 20 Million Copy Empire | Ep. 337

You also had a book before that and a blog.

Founder's Story
Mark Manson: The Subtle Art of Building a 20 Million Copy Empire | Ep. 337

Right.

Founder's Story
Mark Manson: The Subtle Art of Building a 20 Million Copy Empire | Ep. 337

Subtle art 2000, was that 2016?

Founder's Story
Mark Manson: The Subtle Art of Building a 20 Million Copy Empire | Ep. 337

16.

Founder's Story
Mark Manson: The Subtle Art of Building a 20 Million Copy Empire | Ep. 337

Yeah.

Founder's Story
Mark Manson: The Subtle Art of Building a 20 Million Copy Empire | Ep. 337

So 2016 social media is, you know, coming up, you know, things were coming up.

Founder's Story
Mark Manson: The Subtle Art of Building a 20 Million Copy Empire | Ep. 337

How did you transition that into the social media empire and the content creation empire you have?

Founder's Story
Mark Manson: The Subtle Art of Building a 20 Million Copy Empire | Ep. 337

I remember the back linking.

Founder's Story
Mark Manson: The Subtle Art of Building a 20 Million Copy Empire | Ep. 337

It's incredible.

Founder's Story
Mark Manson: The Subtle Art of Building a 20 Million Copy Empire | Ep. 337

Now we can control that.

Founder's Story
Mark Manson: The Subtle Art of Building a 20 Million Copy Empire | Ep. 337

It used to be like you're saying, if you want to be a musician, you got to get a deal.