Daniel

1.001% get a deal or even a book deal, a movie.

Like these things were only for the very few people.

Now you post something online overnight, like your blog, you might become something, the thing that you want it to become.

When did you realize that this, this is a business in itself?

it's kind of crazy i know i have a lot of friends who are like but i'm the world leading expert in xyz and i can't get a book deal because they were asking me about we we just launched with penguin yeah our book a couple months ago and i'm like look unfortunately this is how it is fortunately it also kind of democratizes

the ability for more voices to get out there.

But that also leads to more competition, you going up against more people.

I think there's a really interesting change that I'm seeing around the expertise, like we're saying, where it used to be if you're a content creator, you talk about something, you may not have really...

like a lot of expertise in it but you're just talking about it and you might be the only one i feel like there's a new push towards people like yourself who have extensive experience in it right where people are like okay i like this person who doesn't really have experience but they have a following but then i see this other person who has phd who's you know like you're saying established in it for 10 12 15 years and wow you know i i think i want to listen to them

I'll never forget.

Do you remember Clubhouse?

Yes.

So one day I was on Clubhouse and I was listening to this room about this topic and it was kind of idiotic.

And there was a lot of thousands of people were listening.

Then I went to this room.

It was like 20 Harvard professors and there was like 20 people listening to these 20 people.

And at that moment I realized this is like 2021.

I'm like, this is, this is fascinating to me.

Like, I can't believe the, uh,

How far... It doesn't even make any sense sometimes.