Danielle Jablanski

We need to go one step further.

And STD was like, I get that.

Like they bought into that from an engineering practice.

But some owners and operators don't have either of those controls.

oaths i don't know i don't know what else to call it right for that mission critical to be so important that it's baked into everything they do for cyber security that it's tied to that mission it's tied to the standard operating procedures it's tied to their manual operations plans right that's the missing link i see in that what's the driver what's the barrier are they ready for the technology is it just a lot of marketing right because i always remind people cyber security is a completely unregulated market and i joke all the time with my friends you and i could start a company today get

$30 million in seed funding and sell anything to anyone saying that it has these capabilities out of the box, single pane of glass, right?

We could use all the marketing and just be as convincing as possible.

You and I are very capable of being in our leadership roles and it could completely fall flat and not meet the mission.

And then we would have convinced people to care about something and then not solved any problems, not made anything better.

And that's a huge factor in this field.

You mentioned the younger generation and I think that's why I remember that Purdue incubator is because there was somebody who had gone off to college and they come from a farming family and they were kind of unsure if they wanted to do family business.

I lived in Iowa, you know, I have a lot of farming friends and family and

there's a debate in those families of like, who's the next generation?

What does this look like?

Can we keep this going?

Is it going to be profitable?

What happens this winter?

You know, all these different contingencies.

And it was, there was like a really cool story about young people going to university, learning about new tech, bringing it back to the farming and agriculture kind of practices that they came from and trying to enhance things and do startups and try these cool new tools.

But then, like you mentioned, they have to go get that funding and they have to market it, right?