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Danielle Strulé

👤 Person
153 total appearances

Appearances Over Time

Podcast Appearances

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

We have ideas about apps and other ways that our members can come together in digital space and in physical space. But because of Ben's insane rush to get us out for the DNC, we're baby stepping here. We're using a platform called News Revenue Hub to help us manage paywalls. member contributions.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

We have ideas about apps and other ways that our members can come together in digital space and in physical space. But because of Ben's insane rush to get us out for the DNC, we're baby stepping here. We're using a platform called News Revenue Hub to help us manage paywalls. member contributions.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

We have ideas about apps and other ways that our members can come together in digital space and in physical space. But because of Ben's insane rush to get us out for the DNC, we're baby stepping here. We're using a platform called News Revenue Hub to help us manage paywalls. member contributions.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

We had an incredible party the other day here in Chicago in advance of the DNC, a celebration of print. It was so fun to get people together in real life. In my wild Friday nights at home, just going through the spreadsheet of who these subscribers are and Googling around like, okay, who is here in Chicago? And like, who are these people? What a fun bunch they are.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

We had an incredible party the other day here in Chicago in advance of the DNC, a celebration of print. It was so fun to get people together in real life. In my wild Friday nights at home, just going through the spreadsheet of who these subscribers are and Googling around like, okay, who is here in Chicago? And like, who are these people? What a fun bunch they are.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

We had an incredible party the other day here in Chicago in advance of the DNC, a celebration of print. It was so fun to get people together in real life. In my wild Friday nights at home, just going through the spreadsheet of who these subscribers are and Googling around like, okay, who is here in Chicago? And like, who are these people? What a fun bunch they are.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

Yeah, we're really excited about getting our members together in new ways. But for now, no paywalls. We'll mail you the paper.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

Yeah, we're really excited about getting our members together in new ways. But for now, no paywalls. We'll mail you the paper.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

Yeah, we're really excited about getting our members together in new ways. But for now, no paywalls. We'll mail you the paper.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

Yes, we have classic Google ads. We have a meeting today, actually. This afternoon about ad mapping for more like premium custom units. Another shout out to a great partner, Hashtag Labs. The living legend, John Shankman, and his team have been helping us implement a new ad stack and be ready for the kind of like big custom directly sold ad stuff. But...

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

Yes, we have classic Google ads. We have a meeting today, actually. This afternoon about ad mapping for more like premium custom units. Another shout out to a great partner, Hashtag Labs. The living legend, John Shankman, and his team have been helping us implement a new ad stack and be ready for the kind of like big custom directly sold ad stuff. But...

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

Yes, we have classic Google ads. We have a meeting today, actually. This afternoon about ad mapping for more like premium custom units. Another shout out to a great partner, Hashtag Labs. The living legend, John Shankman, and his team have been helping us implement a new ad stack and be ready for the kind of like big custom directly sold ad stuff. But...

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

Unfortunately, it is a programmatic world across the internet. So make sure you like those shoes you're shopping for because some of them you're still going to see. But that ad load now is so much smaller than it was, you know, it's so much smaller than it was on Kindra.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

Unfortunately, it is a programmatic world across the internet. So make sure you like those shoes you're shopping for because some of them you're still going to see. But that ad load now is so much smaller than it was, you know, it's so much smaller than it was on Kindra.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

Unfortunately, it is a programmatic world across the internet. So make sure you like those shoes you're shopping for because some of them you're still going to see. But that ad load now is so much smaller than it was, you know, it's so much smaller than it was on Kindra.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

If I had a time machine to go back and talk some sense into that guy who traded like physical paper dollars for digital pennies on pricing internet ads in the first place, I would do it.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

If I had a time machine to go back and talk some sense into that guy who traded like physical paper dollars for digital pennies on pricing internet ads in the first place, I would do it.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

If I had a time machine to go back and talk some sense into that guy who traded like physical paper dollars for digital pennies on pricing internet ads in the first place, I would do it.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

How does it look like? At one point, The Onion was 200 people and had multiple publications. Our office is comically large relative to the size of our current staff. It's a pretty flat structure. Myself as running product, Alila running marketing, Ben as CEO. We've got Scott Kidder as CFO. We split time with him. He's fractional, I mean.

Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral

How does it look like? At one point, The Onion was 200 people and had multiple publications. Our office is comically large relative to the size of our current staff. It's a pretty flat structure. Myself as running product, Alila running marketing, Ben as CEO. We've got Scott Kidder as CFO. We split time with him. He's fractional, I mean.