Dannika Warburton

And while I was there, it was like upside down land, this agency.

The culture was super toxic.

And in the three months that I was there, I kind of leveraged my relationships that I had and bought in about 800 grand's worth of new business.

And I thought...

I kind of had two realisations, I suppose.

The first was that I could do this and do it better and these people, but also secondly, that I really want to build a business that had a great culture.

So that's what I did.

I was living in Sydney at the time, founded Investability right as the COVID pandemic kicked off.

But that was actually the perfect time to have started an investor marketing agency because we just were entering a bull market.

And so, you know, went from about one client to 45 clients in the space of about 12 months and did about 14 IPOs that year.

So really built the plane as we went.

I think...

from our perspective of when we're assisting companies going through a capital raise or a funding round, that they're really quite focused on the technical details or the numbers, and they may miss the fact that it's not necessarily the numbers that moves the market, it's the narrative.

And so crafting a narrative that is an investable story and that is going to be compelling to an investor is really important and something that often gets missed.

I think it's about a simple story.

So kind of what I was just saying before about things getting over complicated, the best stories that I've heard are ones where the company, the CEO or the chairman or whoever's presenting comes with,

three key points that they want you to walk away with.

And I guess that's because the human brain loves the power of three.

Three wise men, three blind mice.

It's kind of how we've grown up.