Dannika Warburton

It's the best number of investment highlights to use for the brain retention or memory retention for investors.

But there are multiple factors that I think make a compelling story.

So

One would obviously be the context that the sector, the industry that the company's in.

And then secondly, really honing down the story to make it super punchy.

Like what is it that investors should sit up and take notice about?

So that's what we do at Investability to help these companies get noticed by investors, both on the institutional side and the retail side.

So it can be quite complex making the story punchy.

weighty and technical enough to, I guess, facilitate the institutional investors and what they're looking for.

But then also simple enough to understand for just, you know, a mom and dad investor.

I think with us, we find that they really treat us like a trusted advisor.

So they take on the feedback.

They know that we're aligned with them.

We're trying to help them and it's our specialty.

So a lot of the MDs or the founders that we work with come from a technical background and

So, for instance, if we're working with, say, a mining company that's developing a, I don't know, a big copper mine or something like that, their expertise is probably going to be in mining engineering or geology, not necessarily in marketing and communications.

So...

or the media side.

So I think they do come to us and if we're giving feedback, we always do it in a, you know, really warm and supportive way, of course, but they know that we're trying to help.

So I think they're always receptive to hearing positive feedback that's going to help them get their investment so they can go and make a difference by bringing their company to life.