Danny Jones

They were always on the road.

A lot of them on their like third, fourth wives.

FaceTiming their kids.

And it was like, you know, there were like carnies with dental plans.

They made great money, but they were fucking deeply unhappy.

So like I realized I didn't want to make movies anymore.

So I started an advertising company and making commercials.

And I started doing like spec ads and like winning a bunch of contests to make commercials.

I won really one big contest for Land Rover USA where we made like a free ad and they paid us to make a bunch of other ads for them.

And then that's where concrete came in.

So it was called something else.

And I got sued by some advertising company in California saying, hey, bitch, can't use this name anymore.

Change your name.

So my friend who owns a concrete construction company said, bro, there's this really cool website domain for sale with concrete with a K. He's like, it's like a couple thousand bucks.

You should buy it.

I was going to buy it.

I'm like, sure.

Fuck yeah.

Let's do it.

So I called my company Concrete, stupid.