Danny Miranda
speaker
148 appearances
1 recordings
1 series
first heard Jan 2025
last heard Jan 2025
Danny Miranda’s voice in public audio — every appearance, attributed to the second.
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Appearances
He's like, and then if we get a half a percent back, he's like, then we're OK. One percent. I'm scaling to the moon. One and a half. He's like, I'm singing, singing praises. He's like, if you had a half percent on that, he's like, you'd get one and a half people. He's like, and that's tough to see with 300. Can't really know if anything's work. And I remember thinking that moment like.
I might've been doing the right thing, but I was not doing nearly enough of it. And I think that there's a lot of early on. And like, I think that story can apply to a lot of things to early entrepreneurship. It's like, we can get disheartened by our first month of making content that we haven't made money yet from it. But it's like, not that you're doing the wrong thing.
You just might not have been doing it either a long enough or enough of it, which time is really just also a proxy for doing enough of it. And so I, and I, I think what a lot of people don't get, myself included, when I was earlier starting is people don't get the amount of volume that it takes to be successful, right? Like, actually, I'll tell you, I had a different conversation the other day.
So good friend of mine, very successful. And like to the B level successful, right? And so he had a conversation with me. He wanted to start building a personal brand just because he wants to give back. And he was like, dude, why? He's like, your stuff just crushes compared to mine. Like, what am I doing wrong here?
And I gave him a couple of tips and then he was like, well, how much content are you guys putting out a week? And I was like, I think we're at like 350 pieces a week. And he just like, he looked at me and he was like, thank you for resetting my minimum standard. And because he's an experienced entrepreneur.
And so he could immediately translate that into what he needed to hear because he was like me with my one a day. He's like, he's like, I think it's significantly less reasonable that I expect to have your outcome with, with one 30th of the level of volume that you're putting out. But here's the context is that back to that flyer story.
He was saying 5,000 and then he said he would go to 5,000 per day after that. Meaning that in 30 days, he put out 150,000 flyers. In that same 30 days, I put out 300. Right. So I was I was doing one five times, whatever, five times, one fifteen hundredth divided by one forty five hundredth of the level of effort that he was.
And so a lot of time people think in doubles and triples when it's the level of effort. But just like the example I gave with the guy who's successful already, it wasn't him doing twice the work. He needed to do like 30 times the work. to get that level of outcome.
And I will tell you this is that across super successful people, independent of how they advertise, and this is just specific to advertise, but it works with product iteration. It works with editing for videos. If you have two editors, I can imagine I'm looking at my own chief of brand behind me. If you have two editors and you say, hey, how much time did you put into this video?
The new guy says, oh, I put a ton of time into this video. I put like two hours into this. And the experience editor laughs and he's like, so that was the first round of edits that you did? And they're like, no, that was like the whole thing. He's like, well, hard to edit anything in two hours, right? In terms of like if you had a video, right?
And so the huge discrepancy between someone coming in who's new and someone who's experienced in terms of how much work they expect to do to get an outcome is the difference between mediocre and world-class. And like the context here, I'm going to keep giving examples because I think it'll maybe drive it home. But like my book, the book that's coming out, I put 2,000 hours.
personally into that book. So six hours a day for almost two years. Every first six hours of her day was writing and rewriting and rewriting. I wrote 19 drafts of the book before it will now come out, right? And people see the last book and that book sells 25,000 copies a month with word of mouth alone. There's no paid ads. It just, and it grows more every month.
Meaning people who buy the book, read the book, tell more than one person about the book and it keeps growing. And so I have a bunch of other friends who are business people who are like, oh, I'll go write a book. And they'll text me like, dude, I'm already halfway through. It started two weeks ago. I don't even need to know. I can tell you right now the book's not going to be good.
Because nothing exceptional takes little time. Great work takes great struggle. Because if it were easy, then it means it's low-hanging fruit. And if it's low-hanging fruit, other people have already done it. And it's the high fruit that take the ladder, that take the climbing, that take getting cut by thistles and leaves and whatever, that's still there for the picking.
And the thing is that most of the big wins in life... come from the heart to attain fruit. And the key to most of those treasure chests is actually right in front of most people. It's just that there's just a time clock on the treasure chest. The key's sitting on top of it. It says, wait five years, and then you can unlock it. It's in plain sight. It's not a secret.
It's just the thing that makes it hard is not the complexity, it's the consistency.
Because at that point, there was nothing else that I could think of that I could do to improve it. So most people will ship something and be like, well, because I'll give you the editing example. So someone says, this video, I just edited it. And I say, cool. If I give you two more hours, what would you do? And they'd be like, well, I'd probably do this better. I'd probably do this better.
I'd probably do this better. I'd be like, OK, do that. Come back. Come back in two hours. Be like, OK, if I give you two more hours, what would you do? Well, I would probably do this, this, and this. Okay, cool. They come back. Now here's the trick one. If I give you 20 hours, what would you do?
Well, shit, I would probably restructure the story entirely to make it really flow, not just like the surface level edits, but I'd really structure, like really just rearrange the entire thing to make it like way better. Okay, do that. And then that clip gets a million views. And so it's like, there's sure there's duct tape and there's lipstick that you can put on stuff, but like,
Why go from version 18 to version 19, right? Because probably version 18, given the audience I've had, would probably still be a bestseller, right? But in my opinion, the difference between great and world-class is so much more effort on the front end, but so much more output on the back end. Meaning I could spend half as much time on this book. Right.
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