Danny Miranda
speaker
148 appearances
1 recordings
1 series
first heard Jan 2025
last heard Jan 2025
Danny Miranda’s voice in public audio — every appearance, attributed to the second.
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Appearances
And I'd probably sell close to the amount of books that I'll probably sell, like from the event and all that stuff. Like people will buy it. Right. But it's the second wave that won't happen. It's people will say this book was good. But they won't be they won't it won't blow their minds. Right. Because it'll have just been like enough stuff that wasn't totally broken down all the way.
The hard work of digesting a concept that takes four days to break down one paragraph. Like my team laughed about this. Actually, my CEO of Jim Lodge, I sent him there's a there's a. there's one page in the book that's special. I'll just, I'll just leave it at that. All right. And I, and I sent him a draft of that page and I read it to him out loud.
And offhandedly I was like, yeah, I've put, I've spent the last 20 hours on this over the last two days on this one page. And he didn't say anything about it, but he then made a clip about that because, because to me, that's how long it took me to write every page. If you do the math, like I spent 10 hours basically on every single page in the book. And so for him, he was like,
Thank you for resetting my minimum standard. And so a lot of times, I think if you looked at the book and what it'll probably do afterwards, it seems significantly, and Michelangelo, this is, he used to say, my buddy Michelangelo, he said, if people saw how much work I put into my art, they wouldn't think it's as exceptional as it is.
And so a lot of the exceptionalism is that people see the output, not the input. And so people said, if I said, hey, I spent 2000 hours on this book, maybe it's not that exceptional when you think about it like that. Right. But it is exceptional compared to people who put 50 or 100.
And so if I put 20 times the work into a book and it becomes three times better than other books, my output to input ratio on the front end is way worse than theirs. Right.
But I would rather spend two years building an exceptional product and then let all the customers of that book spend the rest of their lives promoting it for me than spend two months making a decent book and then have to spend the rest of my life promoting it because no one else wants to do it for me.
Real quick, guys, you guys already know that I don't run any ads on this and I don't sell anything. And so the only ask that I can ever have of you guys is that you help me spread the word so we can have more entrepreneurs, make more money, feed their families, make better products and have better experiences for their employees and customers.
And the only way we do that is if you can rate and review and share this podcast. So the single thing that I ask you to do is you can just leave a review. It'll take you 10 seconds or one type of the thumb. It would mean the absolute world to me. And more importantly, it may change the world for someone else.
The more you do, the more you realize you can do. And so it's like you proved yourself in some way. You get a positive reinforcement loop that like if I spend an extra 50% longer on this, I get even more positive feedback.
And so in some ways, you could say that I've just become addicted to that loop, which is that the more obsessive I become about anything, the more positive feedback I get on a longer time horizon. And that's the part that most people struggle with, which is like, think about this for a second. I spent two years writing and editing this book. years. And it could also flop. It could. You never know.
It could flop.
But it could flop. And I think this is a muscle. It's a skill that you develop over time. And so if you had asked me 10 years ago, there is no way. And I mean this. This isn't me trying to posture on this. There is no way, and I can say this confidently, that I would wait for two years for anything. I wouldn't have waited two years for anything. Just I couldn't do it.
There's no way I could do it. And so, you know, the marshmallow test that people talk about with the kid, one marshmallow, two marshmallows, right? Well, what's interesting about that is that I would love like a third test of this. And maybe somebody can send it to me if they've, if they've done this, but it's how long can you make the kid wait for the marshmallow?
Because we have a binary of, okay, wait 15 minutes or wait 30 minutes. And if they eat the marshmallow in the 30, they're not long-term thinkers. And if, or they have some level of impulse control and if they wait 30 minutes, they get, they get the second marshmallow. But what if you said you have to wait a day? Hey guys, real quick, this podcast only grows from word of mouth, quite literally.
There's no other way to grow a podcast than word of mouth. If there's some element of this that you think somebody else should hear or would be relevant to them, it would mean the world to me if you shared this via text, via Instagram, via DM, via whatever way you like to share stuff with the people you love. Thank you. To get the second marshmallow.
What if they said you have to wait a month to get the second marshmallow? How many kids wait now? And it's certain at some point the kid starves to death. So like the analogy breaks. Right. Or it's no longer the lead your foot off. But the idea.
But like you can still take the concept and apply it, which is I get I can almost guarantee that the kid that can wait a month to get the second marshmallow will win no matter what or whatever he does. And it's because the amount of input that they're willing to do before getting a result far exceeds everyone else's.
You have to figure out what to do in the meantime. Like patience isn't actually active. And this is a big finding for me was that people were like, be patient. It's a terrible directive because no one knows what to do when you say be patient. Right now, I'm being patient for every other thing in my entire life, except for this podcast.
Because time is elapsing and other things are going in progress. I have long term 10 year goals that right now I'm being patient for by being on this podcast with you. And so I think what a lot of people need to do is figure out the games they need to play in the meantime. And so experts at things don't really have more impulse control. I think it's a fallacy.
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