Danny Miranda
speaker
148 appearances
1 recordings
1 series
first heard Jan 2025
last heard Jan 2025
Danny Miranda’s voice in public audio — every appearance, attributed to the second.
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Appearances
They figure out more ways to win in the meantime. So if you've been on a treadmill and and you see 30 minutes. Right. And then you and then you're like you get five minutes in and you're like, OK, only five more five minute chunks. Right. That is, in a nutshell, what an expert does when they approach a project. They don't try and think I'm going to run 26 miles. Right.
If they're running the marathon, they say, how do I break this into a chunk that I can manage? Right. And then what they do is they create more ways to win. And so in those two years, it wasn't like I just sat and suffered for two years and then the book's going to come out, right? I was, I would have many, many victories along the way that would happen.
Oh, we just destructed this whole, this chapter. I just rewrote it again and it's killer. Or I just got this beautiful visual that just completely explains this thing with three, three shapes. And it just, you know, it explains the whole concept, right?
And so you get these little mini reinforcers and then you have the long loop of reinforcement that is for me that I have now learned over and over again is that the longer you The more time I put into something, not necessarily longer, but the more time I put into something, the fact that time elapses is secondary. The more time I put into something, the better it is.
And what happens too is when you're working on projects, you're working on anything is that if you work on it over a longer period of time, you have more time for creative solutions to come to you to the problems that you're thinking through. Like the best launch I ever did in my life so far was actually of Prestige Labs, my sophomore company. And it was because we actually planned it for a year.
Other companies and other projects, I, because I was impatient, was like, let's do this in 12 weeks, right? And I hear, and I can quote the entrepreneurs, you got to break shit and move. You got to, you know what I mean? I do all that. But you know what worked really well?
When we had thought through every contingency and every scenario and we were completely staffed up and we had done a beta test and we had done a five times bigger beta test. And we had ran processing through. We made sure payouts were on time. We made sure we had inventory tracking that was automated.
We made sure that we had the right ratio between customers, you know, service people and the number of tickets that were going to get bought. We knew we had supply chain lined up so that we could ramp up at a 10x or 20x month over month type of scaling because we're going to thousands of locations. Right. Like that doesn't happen in a week. And so like great, great triumph takes great sacrifice.
Just is what it like. There's a quote in B.F. Skinner, who's a behavioral psychologist, and he starts one of his books. He says. Many variables exist and therefore many variables must be studied. It's just about the context of human behavior. And so a lot of people want to make these idioms or these truisms that are like one plus one equals two. It's like the human behavior has a lot of variables.
And so everyone wants to have the shortcut. And he just was like, many variables must be studied. It's just like you can't shortcut the work. The work has to be done.
And so I think kind of like that level of acceptance to go full circle with what we were talking about earlier is like we have this expectation that we want this amazing big outcome and we aren't willing to put in the level of work required to make that outcome.
And so interesting like corollary on this is like if you want to double like if you want to double output outcome, you might have to work five times harder. And if you want like a triple output, you might have to work 10 times harder. And you're like, wait, there's an inefficiency there. And it's like, the answer is yes. But there's also an asymptote on the other side.
So let me give you an example. So if I said Olympic sprinting, right? These guys trained for four years to shave a tenth of a second off their runtime. And let's say one guy works twice as hard as everybody else. And he just gets one tenth of a second faster than the second place guy, right? So he wins the gold, the other guy wins the silver.
What is the material difference between first and second? Everything. Everything. And so even though the results, there's a diminishing return of the results that you get from the input that you put in in terms of work, there's an outsized return on each diminishing increment of improvement.
Because teaching a high school kid how to run with good form, they probably in one training session will make more improvements on their running than an Olympic caliber runner will make in the last four years of their running. But which one matters more? the last four years, right? And so I see the same thing there.
It's like, if I want to create or write one of the best business books of all time that people will put into the canon, which is my ultimate goal, like my team knows that it's like, when people make the list of like, these are the five books you have to read, I want all of them to be books that I've written.
Not because it's a me thing, but just because I want that to be the level of quality that we put out, right? And in order for that to happen, I might have to run for four years every single day to get this much better. But so that the first book, not the third book that someone says is the book that I wrote. Does that make sense?
The work needs doing. It's just like there's no way around it. It just has to be confronted. And I think it just like it just comes down to that is you just have to confront the work. And a lot of people put a lot of extra things between them and the work that they try and romanticize. They try and create superstitions around it. They have all these fancy rain dances that they do.
But like at the end of the day, the work doesn't care who you are. It just cares that it gets done. And I think in some way, that's one of the great equalizers about product is that like In a lot of ways, and this will probably be triggering to some people, but like it doesn't matter who you are. Like in a fitness example, 500 pounds is 500 pounds. It doesn't care who you are.
Like anyone like Arthur can pull the sword from the stone if you're strong enough. Right. And so like there's a level of work that has to get put in to learn how to run ads. Level of work has to get put in to learn how to do cold calls. A level of work that has to get put in to learn how to be patient when someone's angry with you. Right.
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