Dante
speaker
104 appearances
5 recordings
2 series
first heard Nov 2024
last heard 10 Feb
Dante’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Feb 2026 with 1.
Appearances
We have the man, the myth, the legend with us today, Russell. How are you doing today, my friend? Amazing. How are you doing today, this beautiful Friday? Doesn't that just warm our souls? We get to see a Russell come on screen. Amazing. Gives me goosebumps. Great to see you, man. You too. Excited for today. Be fun. Yeah, me too. I'm really excited.
And hey, I know we have, as always, gang, Russell's got a crazy schedule, so... I really want to maximize our time together for this first hour. We're going to talk marketing today. I know we've done a lot over these past weeks and you guys have been really doing amazing, putting to work the things that you're learning in the challenge.
We're super proud of you and we want to give you ammunition, things that we can start doing to further our progress. And what we'd really like to talk about today is marketing. You know, Russell, I learned from you. Gosh, I was trying to look back at my notes and I couldn't really find it. I think it was like six years ago I learned this thing from you.
It was about creating noise around your product. And as you told it back then, basically it's a very simple concept. There's two ways to get your product out there. One, you can create your own noise around your product or service. Or two, you can align with noise that's currently in your marketplace and align your product and service with that noise. And this has been...
something foundational and like as a in a personal sense yes but like as a coach for click funnels too as i get to work with all the people uh it works for everybody and it tends to be light bulb moments for everybody you know creating your own noise is typically difficult there's a lot of work and thought that has to go into there we have to be like actually strategic but aligning with the noise that's currently in the marketplace well that's not so easy and that's a fast path to cash so could you talk about that a little bit
Ich habe ein Millionen, aber lass uns versuchen, es auf dem Weg zu halten. Ich glaube, das war ein absoluter Goldnugget. Und ihr habt einen in den Chat gelegt, wenn ihr auf diesen Goldnugget vertraut, den Russell gerade gedroppt hat. Add bonuses to your offer. Bonuses, we've covered this pretty extensively.
We've gone through a lot of Russell's books and his funnels and how Russell sells a physical product book but adds to it digital bonuses that add no overhead to our business. So add the bonus. And you put a two in the chat if you've ever had, if you've run a discount and then that discount created tons of logistical issues in your business.
Your customer support is crazy for two weeks because now everybody's all upset. Now nobody likes you, just because you made a discount and in your essence, in your core, yeah, I'm trying to serve. I want to get my thing to more people so they can smash these roadblocks and get back to doing big things in their life. I get it, it's all from a great place, but yeah, look at all the twos, right?
I think that was an absolute gold nugget. Just add bonuses. And then give those bonuses to all your buyers because what's the worst thing that happens? They get back into your product and service and they start doing the thing and they get results and then they want to buy more from you.
And we've talked about this a ton too. But you guys, I need you to really understand that the reason we all love Russell, the reason we all trust him, the reason we'll all do what he says is because... We've said yes to Russell at some point in the value ladder. And Russell over-delivered. He over-delivered on what he promised us. And then we see over-delivered again.
And now we associate Russell with results. Russell, would you agree there's nothing special about you? You bleed blue just like everyone else. You put your pants on one leg at a time. Everybody can do this. You weren't born with some special gene that like, oh, people know I can trust Russell because he was born with this. No, it's your works over and over and over again that do that.
Und wenn es um die Verbindung mit dem Geräusch, das kommt, denke ich, dass die meisten Geräusche, besonders für viele unserer Experten hier, die Services bieten, ich denke, dass die größte Geräusch die Geräusch, die jetzt kommt, die neue Jahr ist, Wenn die Neujahr-Hits-Gang, wie viele Leute, vielleicht machen wir das sogar. Wir gehen auf Facebook und posten all diese Sachen. Neujahr, neue ich.
Wir sehen es Jahr nach Jahr nach Jahr. Ich bin nur gespannt, Russell, über deine Jahre, hast du irgendwas gelernt, das du immer, wenn die Neujahr kommt, ich werde das hier machen. Es ist so viel Geräusch, das kommt. Wie können wir uns mit diesem Geräusch verabschieden?
Like, you changed my life with the one simple concept of know thy customer. That's how I say it. But introducing the dream customer, right? And I like to say know thy customer, because if there's eight commandments of marketing, because 10 makes me feel like a heretic, it's absolutely know thy customer, right? It's where everything starts.
But, you know, like Russell said, I made a launch on January 1. And it didn't work out. Well, what if your customer is Mormons, specifically? Mormons, 6 a.m., New Year's Day, let's go.
I just think that's gold. Russell, in the expert world, do you typically see that November and December are just lower as far as revenues? Because most people are focused on physical products and holidays and gifts. And then that New Year hits and that's when it ramps up.
Um, there's my strategy for you. Cool, man. I love that. And everybody should be starting to think about this now, right? You have your expert templates, just clone that funnel, make a duplication of that funnel and let's start building our marketing for the months to come, right? We've learned that over these years. That's how we have to start thinking.
I know if you're just starting out the challenge right now, timing may not be ideal. Uh, But a lot of you have already been in the challenge. You're existing. You have your thing. So let's start building and aligning with the noise that's currently out there. You gave a great example, Russell, of like a financial planner, whether it's Bitcoin or actual monies. It doesn't matter.
Right now there is so much noise around finance. Now that this election has finished. Es gibt so viel Geräusch über Finanzierung. Es gibt so viel Geräusch über die Frage, wo die Märkte gehen. Es gibt so viel Geräusch über die Frage, wie man die Markttrends lesen kann und die richtigen Entscheidungen macht.
Ich meine, wenn du Menschen lernst, wie man eigentlich physische Geld investiert und wie man in Stock investiert oder was auch immer es ist, gibt es viel Geräusch, mit dem du dich jetzt alignieren kannst. Starte, Leads zu generieren, schiebe diese Leads in die Kunden. Das war großartig.
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