Dara Khosrowshahi

And it was a supply-led way of building the business, which definitely was a learning that I took from Booking.com.

Exactly. And especially in the U.S., there's a much more... crossover between couriers who deliver food and then drivers who drive people, there's a much larger crossover. And we can actually use Eats almost as a recruitment tool.

Exactly. And especially in the U.S., there's a much more... crossover between couriers who deliver food and then drivers who drive people, there's a much larger crossover. And we can actually use Eats almost as a recruitment tool.

In that moment when someone says, I am interested in earning money, gig money, on demand, et cetera, with all the flexibility, freedom, et cetera, the faster you can get that person earning money, the higher the conversion rate. And because of EATS, you don't need to get your car inspected. There's a lot of steps, additional steps, background check, et cetera, that's required for driving.

In that moment when someone says, I am interested in earning money, gig money, on demand, et cetera, with all the flexibility, freedom, et cetera, the faster you can get that person earning money, the higher the conversion rate. And because of EATS, you don't need to get your car inspected. There's a lot of steps, additional steps, background check, et cetera, that's required for driving.

Those steps don't necessarily need to be completed to deliver food. You can get people into the food ecosystem. They can start earning on the Uber platform. And then you can upsell them into additional opportunities, driving people, shopping, et cetera. It's a structural recruitment advantage we have in terms of building up supply.

Those steps don't necessarily need to be completed to deliver food. You can get people into the food ecosystem. They can start earning on the Uber platform. And then you can upsell them into additional opportunities, driving people, shopping, et cetera. It's a structural recruitment advantage we have in terms of building up supply.

And as you build up the supply, the liquidity in the marketplace gets better. Surge comes down. Pricing gets better. ETA gets better. Your ability to price gets better. And the demand shows up to some extent.

And as you build up the supply, the liquidity in the marketplace gets better. Surge comes down. Pricing gets better. ETA gets better. Your ability to price gets better. And the demand shows up to some extent.

Well, I think that there's always a delay between inputs and outputs, right? Which is you can start changing the inputs in terms of how you build a system, et cetera. It takes a while for the outputs to become emergent.

Well, I think that there's always a delay between inputs and outputs, right? Which is you can start changing the inputs in terms of how you build a system, et cetera. It takes a while for the outputs to become emergent.

We did take a big step post-pandemic, once Eats got to size, to merge all the teams together, the technical teams together, the marketplace teams together, single earner team, et cetera. When Eats was small, it needed its own dedicated teams. Because if you had one team doing rides in Eats, all the attention would go to rides. Once we combined the teams,

We did take a big step post-pandemic, once Eats got to size, to merge all the teams together, the technical teams together, the marketplace teams together, single earner team, et cetera. When Eats was small, it needed its own dedicated teams. Because if you had one team doing rides in Eats, all the attention would go to rides. Once we combined the teams,

That allowed one technical team to really focus on the demand side. Eats is the recipient. So the rides business has most of the audience. And generally, we move more people from rides to eats. So it's an almost free process. customer acquisition tool for Eats.

That allowed one technical team to really focus on the demand side. Eats is the recipient. So the rides business has most of the audience. And generally, we move more people from rides to eats. So it's an almost free process. customer acquisition tool for Eats.

Yeah, we get more new customers from Arise than we do from Google, Meta, Instagram, you know, all of these other channels combined. It's pretty nice to own your own media. It's awesome. It's crazy. At a quarter of the cost. So it's like, it's a proprietary channel and it's cheaper. And then on the supply side... Do you like charge internally for... Totally.

Yeah, we get more new customers from Arise than we do from Google, Meta, Instagram, you know, all of these other channels combined. It's pretty nice to own your own media. It's awesome. It's crazy. At a quarter of the cost. So it's like, it's a proprietary channel and it's cheaper. And then on the supply side... Do you like charge internally for... Totally.

Exactly, exactly. We're going to have to start charging each other for plugs on it. We can tell you a little bit about an internal pricing mechanism. But, you know, all of it sounds great. But the fact is that whatever pixel that you put on the Rides app to promote eats is taking something away from the Rides app. right?

Exactly, exactly. We're going to have to start charging each other for plugs on it. We can tell you a little bit about an internal pricing mechanism. But, you know, all of it sounds great. But the fact is that whatever pixel that you put on the Rides app to promote eats is taking something away from the Rides app. right?

So there's a bunch of experimentation that had to be done, which is what are the right surfaces, what are the right messages, how do you target it, how often do you target it, et cetera.