Dara Khosrowshahi

So that now we can offer, we can go to merchants and say, if you want marketplace, great. But if you want fulfillment, we can offer you fulfillment in a separable way. So for example, Walmart, isn't in our marketplace because they're Walmart, they have an incredible brand, et cetera, but they use our fulfillment services.

So that now we can offer, we can go to merchants and say, if you want marketplace, great. But if you want fulfillment, we can offer you fulfillment in a separable way. So for example, Walmart, isn't in our marketplace because they're Walmart, they have an incredible brand, et cetera, but they use our fulfillment services.

And more and more that our vision is we essentially want the local grocer to out Amazon, Amazon. Like every single local business can deliver same day, which is better the next day. If we can connect that to marketplace, that's great, but that can also be a separate part of our business that can grow and thrive.

And more and more that our vision is we essentially want the local grocer to out Amazon, Amazon. Like every single local business can deliver same day, which is better the next day. If we can connect that to marketplace, that's great, but that can also be a separate part of our business that can grow and thrive.

It does. It's complex. It looks great on paper, and then real life is a lot more difficult, right? Yeah.

It does. It's complex. It looks great on paper, and then real life is a lot more difficult, right? Yeah.

Our working with taxis was an interesting twist, right? Which is to some extent, They have been definitionally the competition, or we have been the competition or the challenger to those incumbents. At some point, we became much bigger than taxi.

Our working with taxis was an interesting twist, right? Which is to some extent, They have been definitionally the competition, or we have been the competition or the challenger to those incumbents. At some point, we became much bigger than taxi.

But in the end, if you remove yourself from the emotions, et cetera, and we're competing against X or Y, we're in the job of wiring up vehicles and drivers who want to drive people to places, and that includes taxi. There are four and a half million of them, And if you take the hypothesis, which is the days of old where you wave your arm to wave a taxi down, like things are changing.

But in the end, if you remove yourself from the emotions, et cetera, and we're competing against X or Y, we're in the job of wiring up vehicles and drivers who want to drive people to places, and that includes taxi. There are four and a half million of them, And if you take the hypothesis, which is the days of old where you wave your arm to wave a taxi down, like things are changing.

then it was a move that was obvious. But at the same time, like the beauty of Uber is when you get into the actual challenges, like for example, we launched taxi and the way that we match generally Uber is one-to-one. So you hail for an Uber, we will match you, we'll make an offer to a specific driver, driver says yes, driver comes pick you up, et cetera.

then it was a move that was obvious. But at the same time, like the beauty of Uber is when you get into the actual challenges, like for example, we launched taxi and the way that we match generally Uber is one-to-one. So you hail for an Uber, we will match you, we'll make an offer to a specific driver, driver says yes, driver comes pick you up, et cetera.

What we found in taxi markets is that when we made the one-to-one match, If we weren't integrated into the taxi meter, and that's something that we'll build over a period of time, the taxi might be full, but the acceptance rate of the taxis was much, much lower, and we didn't know why.

What we found in taxi markets is that when we made the one-to-one match, If we weren't integrated into the taxi meter, and that's something that we'll build over a period of time, the taxi might be full, but the acceptance rate of the taxis was much, much lower, and we didn't know why.

And if the acceptance rate is lower, you might wait for a long time to get matched because we're going to send offer, offer, offer, offer before you get a match. So the team built a technology blast dispatch, which is instead of a one-to-one match, it's a, you know, we'll make a dispatch of 10 different taxis. One of them accepts.

And if the acceptance rate is lower, you might wait for a long time to get matched because we're going to send offer, offer, offer, offer before you get a match. So the team built a technology blast dispatch, which is instead of a one-to-one match, it's a, you know, we'll make a dispatch of 10 different taxis. One of them accepts.

Totally. Like who's, you know, there's a pickup on 54 Leonard Street and someone says, Joey says, yes. I got that one. Yeah, I got that one. So like what's old becomes new, what's new becomes old. But what's been interesting is there's a simple idea, but then building out the tech infrastructure to be able to fit to that particular market becomes a challenge.

Totally. Like who's, you know, there's a pickup on 54 Leonard Street and someone says, Joey says, yes. I got that one. Yeah, I got that one. So like what's old becomes new, what's new becomes old. But what's been interesting is there's a simple idea, but then building out the tech infrastructure to be able to fit to that particular market becomes a challenge.

But also it's an opportunity, which is now for some of our competitors to copy that. One is it's taking a lot of tuning. to actually get that experience to be excellent. There are some markets where we're mixing demand. You might click for an UberX, a taxi might show up. Is that a good thing? Is that a bad thing? It improves marketplace liquidity.

But also it's an opportunity, which is now for some of our competitors to copy that. One is it's taking a lot of tuning. to actually get that experience to be excellent. There are some markets where we're mixing demand. You might click for an UberX, a taxi might show up. Is that a good thing? Is that a bad thing? It improves marketplace liquidity.