Darren Pierce

Let's do it.

I left Bronto to start E-Tail Insights, honestly.

I didn't want to leave it.

I loved it.

I thought the culture was great.

I thought the product was great.

going straight to the top, but, um, came up with the idea for retail insights and couldn't pass it up.

Yeah.

The best way to tell that story is to back up the beginning of Bronto.

I joined Bronto, um, on around 2008 to help them sell their email marketing software to online retailers.

So

At the time, we realized that online retailers were sophisticated in how they sent emails, and they sent a lot of them.

So Bronto hired me and a few other people to help figure out how we go market to them.

And one of the early problems we realized at Bronto was how to find these companies online.

everyone knew who the 500 largest were, but you know, the mid market of, you know, 10,000 retailers, we just, we couldn't figure out who they were, whose territory they were in, how much online revenue they were doing.

So early on, I came up with the idea to try to solve that pain.

Um, and essentially that's what retail insights is.

We're a, we're a database.

We index the e-commerce industry.

We track all the companies.