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Dave Asprey

๐Ÿ‘ค Speaker
7707 total appearances

Appearances Over Time

Podcast Appearances

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

But what I was an expert at is technology and understanding the fundamental drive of humans because I was so close to zero. And the way I really got going, I hired a 23-year-old. Okay, now I'm a VP at a big company. Mm-hmm. I'm working my ass off. I have two young kids. I just moved to a new country, to Canada. And I'm very busy as a father and as executive.

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

But what I was an expert at is technology and understanding the fundamental drive of humans because I was so close to zero. And the way I really got going, I hired a 23-year-old. Okay, now I'm a VP at a big company. Mm-hmm. I'm working my ass off. I have two young kids. I just moved to a new country, to Canada. And I'm very busy as a father and as executive.

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

And I said, look, you've proven to me, his name's Andrew, that you can solve problems. You have this rare skill of being able to go to Google and say, how do I do something? And then go and do it. And this is very rare. So I said, I'll pay you. And I paid him like 600 bucks a month. He lived in his grandmother's basement for a year and did whatever I needed done. And he did a five out of 10 job.

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

And I said, look, you've proven to me, his name's Andrew, that you can solve problems. You have this rare skill of being able to go to Google and say, how do I do something? And then go and do it. And this is very rare. So I said, I'll pay you. And I paid him like 600 bucks a month. He lived in his grandmother's basement for a year and did whatever I needed done. And he did a five out of 10 job.

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

And I said, look, you've proven to me, his name's Andrew, that you can solve problems. You have this rare skill of being able to go to Google and say, how do I do something? And then go and do it. And this is very rare. So I said, I'll pay you. And I paid him like 600 bucks a month. He lived in his grandmother's basement for a year and did whatever I needed done. And he did a five out of 10 job.

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

Made lots of mistakes. In fact, he cost me millions of dollars by doing things the wrong way. He also made me millions of dollars by doing enough things the right way. Right. And that was enough. to start hiring a team. And then what did I do? I hired people who knew more than I did. One of my other first employees, the first employee from Starbucks, I hired her.

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

Made lots of mistakes. In fact, he cost me millions of dollars by doing things the wrong way. He also made me millions of dollars by doing enough things the right way. Right. And that was enough. to start hiring a team. And then what did I do? I hired people who knew more than I did. One of my other first employees, the first employee from Starbucks, I hired her.

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

Made lots of mistakes. In fact, he cost me millions of dollars by doing things the wrong way. He also made me millions of dollars by doing enough things the right way. Right. And that was enough. to start hiring a team. And then what did I do? I hired people who knew more than I did. One of my other first employees, the first employee from Starbucks, I hired her.

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

And the ninth employee from Starbucks, I hired him. His name's Daryl, right? So I'm like, I know the chemistry and the process of coffee. I do not know all of the coffee industry insider who pays who and who hates who and all this stuff that all industries have. So you just hire that. And I hired people who knew way more than I did.

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

And the ninth employee from Starbucks, I hired him. His name's Daryl, right? So I'm like, I know the chemistry and the process of coffee. I do not know all of the coffee industry insider who pays who and who hates who and all this stuff that all industries have. So you just hire that. And I hired people who knew way more than I did.

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

And the ninth employee from Starbucks, I hired him. His name's Daryl, right? So I'm like, I know the chemistry and the process of coffee. I do not know all of the coffee industry insider who pays who and who hates who and all this stuff that all industries have. So you just hire that. And I hired people who knew way more than I did.

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

But I got it going with young, scrappy people who were just willing because they could see the why and the mission for it. So the e-commerce stuff, my first head of marketing, he was an affiliate marketer who came in and made 60 grand the first month. And I called him and said, dude, can I hire you? Because I don't have time. I'm still working a main job. I don't want to make decisions.

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

But I got it going with young, scrappy people who were just willing because they could see the why and the mission for it. So the e-commerce stuff, my first head of marketing, he was an affiliate marketer who came in and made 60 grand the first month. And I called him and said, dude, can I hire you? Because I don't have time. I'm still working a main job. I don't want to make decisions.

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

But I got it going with young, scrappy people who were just willing because they could see the why and the mission for it. So the e-commerce stuff, my first head of marketing, he was an affiliate marketer who came in and made 60 grand the first month. And I called him and said, dude, can I hire you? Because I don't have time. I'm still working a main job. I don't want to make decisions.

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

I just need to get the ball moving, get the processes going. So that got us to our 27 million. you

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

I just need to get the ball moving, get the processes going. So that got us to our 27 million. you

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

I just need to get the ball moving, get the processes going. So that got us to our 27 million. you

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

Let me tell you about the raise for a minute first. I'd worked for the first venture capital firm who wrote a check. And so I'd been in their partner meetings. I've seen lots of pitches. I've seen what they say after the companies leave and just how partners think. It was very educational. And I called up my friends there and I said, I have a company that's growing.

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

Let me tell you about the raise for a minute first. I'd worked for the first venture capital firm who wrote a check. And so I'd been in their partner meetings. I've seen lots of pitches. I've seen what they say after the companies leave and just how partners think. It was very educational. And I called up my friends there and I said, I have a company that's growing.

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

Let me tell you about the raise for a minute first. I'd worked for the first venture capital firm who wrote a check. And so I'd been in their partner meetings. I've seen lots of pitches. I've seen what they say after the companies leave and just how partners think. It was very educational. And I called up my friends there and I said, I have a company that's growing.