Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry
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What is biohacking and its marketing secrets?
Hi guys, it's Tony Robbins. You're listening to Habits and Hustle.
Crush it.
On today's episode of Habits and Hustle, I'm joined by the one and only Dave Asprey. He is the founder of Bulletproof and a pioneer in biohacking. He's a New York Times bestselling author who spent decades optimizing human performance and longevity. And he's helped millions upgrade their lives through science-backed strategies. Dave and I talk all about his strategies, his marketing approach, how he built nine businesses, and how he even bootstrapped Bulletproof to $27 million before taking on venture capital. We also talk about how he got removed off his own board and so much more. So guys, if you're interested in biohacking, longevity, business and marketing strategies by one of the best that's done it, I would stick around and listen up. Before we dive into today's episode, I first want to thank our sponsor, Therasage. Their TriLight panel has become my favorite biohacking thing for healing my body. It's a portable red light panel that I simply cannot live without.
I literally bring it with me everywhere I go. And I personally use their red light therapy to help reduce inflammations in places in my body where, honestly, I have pain. You can use it on a sore back, stomach cramps, shoulder pain. ankle, red light therapy is my go-to. Plus, it also has amazing anti-aging benefits, including reducing signs of fine lines and wrinkles on your face, which I also use it for. I personally use Therasage Trilight everywhere and all the time. It's small, it's affordable, it's portable, and it's really effective. Head over to therasage.com right now and use code BEBOLD. for 15% off. This code will work site-wide. Again, head over to therasage, T-H-E-R-A-S-A-G-E.com and use code BEBOLD for 15% off any of their products. Guys, we have basically like the father of biohacking. It feels like you created it. I did.
I came up with the word in Tibet, walking around the holiest mountain in the world and came back and wrote blog posts, started the first conference, got it added to the dictionary eventually. Yeah, I invented it. I really did.
You know what's so interesting? Because besides all the insane information that you bring to the forefront, you're kind of like that nutty professor or that crazy person that people think, oh, he's nuts. And then 20 years later, it actually comes to fruition, right? You were talking about these things that seemed wacky, and now it's become super mainstream. Yeah.
What drove Dave Asprey's early success?
It's really funny. I got my MBA at Wharton a while ago.
Did you really?
Oh, yeah. And... I did not even know that. I was a Silicon Valley tech dude. That I knew. Yeah, so I got my MBA there, but I was kind of failing out of my classes because my brain was cooked and I had toxic mold, brain damage, and all this stuff. So for me to pass my test, I would literally line up the smart drugs I was taking on the desk. I'm like, I'm not cheating. Like, if you dope... Like, you know, people, Lance Armstrong couldn't talk about what he was doing because they didn't let him, but it would have been great if he was like, I won the Tour de France and I did A, B, and C so we could all learn. And I'm like, I would fail out of this. So here's my cognitive enhancers. I'm not cheating because there's no rule against doping in business school, but it was the only way I graduated. And I've been on cognitive enhancers for 25 years and oh my God, why doesn't everyone do this?
Well, Will, I want to talk to you about that. But what I find so interesting about you, I think beyond everything else, you are a master marketer, a master business person. It's one thing to have the knowledge or experience. to educate yourself, right? It's another thing to be able to execute it in a way that people actually, it resonates with, and you've been able to develop such a hardcore community, but over and over again. With all these businesses, like Bulletproof is just one of the things you do. The biohacking conference, 40 years of Zen, Danger Coffee, and the list is like, it's on and on.
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Chapters
8 chapters
1
What is biohacking and its marketing secrets?
0:01–3:11
2
What drove Dave Asprey's early success?
3:11–5:11
3
How did venture capital affect Bulletproof?
5:11–7:34
4
What are the insights on sexual health and biohacking?
7:34–10:06
5
How to optimize exercise, recovery, and hormones?
10:06–11:14
6
What are the benefits of optimizing testosterone and peptide use?
11:14–15:11
7
How did Bulletproof Coffee become a phenomenon?
15:11
8
Why is quality more important than perceived quality in business?
10:09–1:01:25
Speakers
2 identifiedMore from Habits and Hustle
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