Dave Asprey

That's not real, except it kind of is.

So you can look at whether it has something called a COA on it.

And there's a proven problem with fake olive oil.

And this is because the Sicilian mafia, where olive oil is from, is involved in counterfeit olive oil.

So the good news is, if you're buying your olive oil from a place like Costco or Whole Foods, they have incredibly aggressive testing and enforcement.

And I know this because I built a $750 million lifetime revenue food company in my career.

That was Bulletproof back when I was involved with Bulletproof.

By the way, guys, Danger Coffee, not Bulletproof Coffee.

I have nothing to do with Bulletproof.

But...

So I went and I talked to the buyers.

And I tell you, those guys at Walmart, they're hardcore.

So they want all the testing.

So if you're buying it from a big box store, there's a pretty good chance that it's been tested, but you just don't know.

Organic, single origin, lab tested.

And also cans don't work either, but at least cans block light, but they're lined in plastic.

So here's the deal.

If you have a lot of money, you want amber glass or green glass, high-end, single estate, organic, extra virgin, all the stuff like that.

But let's face it, that's really expensive.

So would I do olive oil in a big can?