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Dave Asprey

πŸ‘€ Speaker
9385 total appearances

Appearances Over Time

Podcast Appearances

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

so so yeah then at that point okay they're like well it's kind of we have to sell at this price we have sold this price so i'll just say i from my perception it looks like there were some shenanigans uh so i i did the the normal legal thing that you would do there but the event the vast majority of investors including the vcs who backed me the one i talked about who you know got his energy back

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

so so yeah then at that point okay they're like well it's kind of we have to sell at this price we have sold this price so i'll just say i from my perception it looks like there were some shenanigans uh so i i did the the normal legal thing that you would do there but the event the vast majority of investors including the vcs who backed me the one i talked about who you know got his energy back

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

so so yeah then at that point okay they're like well it's kind of we have to sell at this price we have sold this price so i'll just say i from my perception it looks like there were some shenanigans uh so i i did the the normal legal thing that you would do there but the event the vast majority of investors including the vcs who backed me the one i talked about who you know got his energy back

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

They got wiped out. So basically, the company was sold for about 10% of what it was worth.

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

They got wiped out. So basically, the company was sold for about 10% of what it was worth.

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

They got wiped out. So basically, the company was sold for about 10% of what it was worth.

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

I'm not certain if that number was ever public. And it's possible that I got that number in some kind of proceeding where it's confidential. So I would be happy to say the exact number, but I don't know if I'm allowed to. So we'll just say it was enough that I was wiped out on my common shares.

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

I'm not certain if that number was ever public. And it's possible that I got that number in some kind of proceeding where it's confidential. So I would be happy to say the exact number, but I don't know if I'm allowed to. So we'll just say it was enough that I was wiped out on my common shares.

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

I'm not certain if that number was ever public. And it's possible that I got that number in some kind of proceeding where it's confidential. So I would be happy to say the exact number, but I don't know if I'm allowed to. So we'll just say it was enough that I was wiped out on my common shares.

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

I made no money off of the end of the company. Off the sale. I mean, off the sale. Along the way, I made some money. I mean, geez, I was a CEO for 10 years.

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

I made no money off of the end of the company. Off the sale. I mean, off the sale. Along the way, I made some money. I mean, geez, I was a CEO for 10 years.

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

I made no money off of the end of the company. Off the sale. I mean, off the sale. Along the way, I made some money. I mean, geez, I was a CEO for 10 years.

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

I made a decent amount. It was not crazy money, to be honest.

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

I made a decent amount. It was not crazy money, to be honest.

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

I made a decent amount. It was not crazy money, to be honest.

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

I spent $2.5 million over 25 years, yeah. $2.5 million. Brian's whole marketing campaign is exactly the 2016 campaign for Superhuman, my longevity book. And that's cool. We need more longevity voices. Longevity is a movement.

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

I spent $2.5 million over 25 years, yeah. $2.5 million. Brian's whole marketing campaign is exactly the 2016 campaign for Superhuman, my longevity book. And that's cool. We need more longevity voices. Longevity is a movement.

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

I spent $2.5 million over 25 years, yeah. $2.5 million. Brian's whole marketing campaign is exactly the 2016 campaign for Superhuman, my longevity book. And that's cool. We need more longevity voices. Longevity is a movement.

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

Well, there's this old school anti-aging crowd, and that's what I did in the 90s. And there's still like a conference. It's kind of like a dusty conference. Which one? The Anti-Aging Academy one. Oh, I don't know that one. Yeah. And it's a thing where if you're against aging and you're against death... It kind of reminds me of Mother Teresa once.

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

Well, there's this old school anti-aging crowd, and that's what I did in the 90s. And there's still like a conference. It's kind of like a dusty conference. Which one? The Anti-Aging Academy one. Oh, I don't know that one. Yeah. And it's a thing where if you're against aging and you're against death... It kind of reminds me of Mother Teresa once.