Dave Bell

So app store optimization essentially means understanding

how to acquire users and grow your app

across all channels using the best data possible, focusing on things like building organics, understanding what users are searching for in the store, understanding what influences conversion in the app store, and also across all of your channels and improving those metrics, having a plan in place to systematically test and systematically expand your presence and improve your conversion.

Yeah, it is a SaaS company.

So we have a platform called Data Cube and a platform called Split Cube.

Those platforms, one, Data Cube is used for keyword metadata optimization and market intelligence inside the store.

Split Cube is a platform kind of like Optimizely for apps that's used for an A-B testing solution, particularly for like Apple App Store, for example, where you can't run live A-B testing.

What we can do is we can literally emulate App Store pages or search results, allow you to drive some traffic in and heat map what users are doing when they hit those pages.

Before you even go live in a store with changes, you can understand how they might impact your conversion and what variants of creative work better.

When you combine that together with

kind of targeting the right keywords and understanding what users intend to download when they search, for example, you end up with a much better funnel.

And of course, a lot of this activity, when you understand what converts really well, when you understand the way users search and what they hope to find, that also translates into optimization of any of your other marketing channels.

Because at the end of the day, you're trying to create one big pipe or one big funnel that gets the right users to your app and maximizes your growth.

And so by leveraging ASO, not just for typical things like search optimization or conversion, but also leveraging that data to impact your other channels, you can have a much bigger impact.

And that's what our technology allows people to do.

So, I mean, it can vary.

So our business model is dependent on the number of apps that you have live.

It's dependent on the number of territories that you that you want to address.

You know, typically for like an enterprise model, for example, you know, we could we could range anywhere from, you know, 1049 a month for pure self-service all the way up to.

$1,500 a month per application if you're looking for some help too.