Dave Bell

So Gummy Cube is unique in that we understand that one of the biggest problems with SaaS is that a team might sign up, use it once, and then other priorities might come up and you never use it again.

Some people address that through customer success, kind of light touch.

We actually have a team that can go in and kind of help inform and educate customers

and kind of help almost drive the next step to the optimization process to ensure that our customers are getting the best or the best results from our technology.

No, it's more than that.

So most people that we work with are kind of at the $2,500 per month level.

So Gummy Cube has been around for almost a decade.

We launched Gummy Cube in 2010.

We are actually the oldest ASO company in North America.

We were founded three years before Sensor Tower, for example, even existed as a technology or a tool.

So we've been doing this for a long time.

Kind of.

So App Annie has one function inside of a broader tool that lets you understand some of the keywords that your app ranks for.

But the reality is that app store optimization is very nuanced.

It's not the same thing as chart boosting in the stores.

The data that you get in terms of how you understand search volumes can vary depending on the tool that you're using, some very accurate, some not accurate.

And one of the things that Gummy Cube really set out to do was create technology that from the ground up was mobile.

So not just importing the Google Keyword Planner into mobile, but looking at how the algorithms work, kind of reverse engineering them.

Some people view them as a competitor.

Some people try to use them for the purpose of ASO, but the features and functionality aren't really a perfect replica of what we have with DataCube.