Dave Bell

So again, I think the failure of a lot of SAS companies is to have an allergy to service.

I think that, uh, you know, at the end of the day, being able to help your customers, not just use the product, but make good decisions when they're using the product is extremely important.

Yeah, no, it's SaaS.

Like I said, we have rates that range from kind of pure self-service all the way to what we call full-service ASO, where we provide help.

We have different subscription rates depending on the level of help you want.

Yeah, so, you know, again, you know, for us, there are a lot of components that go into ASO from like keyword metadata optimization to knowledge about kind of conversion factors and what works or doesn't work in various categories of the app store.

So to the extent that we can leverage our team to, you know, help make good decisions, to help guide people in the direction of kind of what is working in their category and, you know, even kind of get our hands dirty and do some of that work.

You know, we're happy to do that.

Some of our customers would probably refer to us as their agency, even though we're not formally marketing ourself as an agency.

But that's just because we're happy to get very involved.

But at the end of the day, it's kind of a SaaS model.

Yeah, I would say that's an accurate statement.

I would say that our churn, particularly among our enterprise customers where you don't have issues like we're

is very, very low.

So, you know, obviously our focus is app store optimization.

So the biggest, most important factor is kind of apps and territories because that's how we aggregate data and that's where our costs are.

Um, you know, the other, the other kind of new variable is we do have already be testing product called split cube, where you could do multivariate testing in addition to what you do with data cube on the keyword and metadata side.

And so that's kind of a new product out on that.

We're just introducing now, uh, where you can kind of optimize the conversion on your funnel as well.

So that's going to be kind of a dial to turn as well.