Dave Bell

So we've, we've added, uh, we've added a lot of new customers, but a lot of, uh, a lot of folks, uh, have also been adding apps.

So like,

When you work with game publishers, for example, they have an entire portfolio and you kind of will land one and then have good results and other product managers will come to you.

So there's been some land and expand, but there's also a lot of business development that goes on.

I mean, we have a lot of great inbound.

We have a great business development team that we built.

No, we bootstrapped the company.

Yeah.

So this is my third mobile startup, fourth mobile startup, actually.

My last one, I was a co-founder of Playphone where we raised $60 or $70 million.

This one, we decided that we were going to, you know, we already had a lot of great relationships and a lot of great developers that we knew.

So we built the product.

We did a lot of the data aggregation machine learning in the first few years, completely bootstrapped it.

And then, you know, we funded the rest with revenue from our customers.

Yeah, absolutely.

Well, you know, you have to look at churn in a few different ways when you're in a business like ours, right?

where you have smart developers sign up, but they really want kind of a balanced approach to their ASO and they want the best technology.

You've got startups and then you've got enterprise, right?

And so again, I'm not going to reveal our exact churn rate, but one of the things that we do to really

have the best experience and results for our customers is that we put a lot of service into it.