Dave Lee

And so we have a library or a toolkit of add-ons to help them do advanced marketing campaigns without having to build it custom.

We've got almost 3000 paying customers and we've got over 60 tools in the toolkit.

Anything ranging from video triggers and tracking to SMS marketing to a big one this year was a deep Zoom webinar and Zoom meeting integration.

So webinar platforms, things like that.

Uh, that's a great question.

We built it from the ground up at the very beginning, knowing that small businesses do not like to pay for every little thing.

So once you have access to the library, you get access to everything.

Um, so it's, it's one price.

However, during 2019, we did change our model a little bit where it is a blend between, um, uh, I guess you could call them levels, but also usage.

We went to a more heavily usage based model.

And that has really helped drive MRR as well.

Usage-based model?

Yeah.

So we do, on average, we do about 50 million campaign transactions a month for our clients, for our customers.

What does that mean?

So if you send an SMS message, that's one transaction.

If you...

have a little watcher on a video and somebody watches that video and it triggers something else to happen in your campaign because they hit a certain milestone in watching that video.

That's another transaction.

So across our 3000 small businesses to process 50 million transactions a month is, is a lot.