Dave Lee

And so we knew, we knew that to be successful, we had to kind of create a hybrid of not just core levels of

of where you come in, but also start to drive revenue based off of how who's using it successfully.

Per month.

Yeah.

Yeah.

These people are definitely active in the marketing automation space.

They are heavy digital marketer users and,

using lots of video, SMS, like getting very creative with their marketing automation platform.

We auto-upgrade when they hit certain thresholds.

So if they use a certain number of tools or hit thresholds on the volume of transactions they do, we bump them up.

Uh, probably 25 out of the 3000.

Okay.

People can also downgrade.

Um, but that is very rare.

I mean, as, as a CEO, you always worry about introducing a new pricing model.

And I was scared to death that we would have an exodus of customers moving from a mid tier plan or a high tier plan to a lower tier plan.

And that was just not the case.

We had very, very little downstream movement.

The question is... Tied to usage and also features that they didn't want to give up or grandfathered thresholds.

Uh, honestly, we don't do a good job measuring the expansion revenue.