Menu
Sign In Search Podcasts Charts People & Topics Add Podcast API Blog Pricing

Dave Lee

๐Ÿ‘ค Speaker
259 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
PlusThis Does $85k in Profit Every Month Selling Marketing Tools to 3,000 SMB's

We should, we should do that.

SaaS Interviews with CEOs, Startups, Founders
PlusThis Does $85k in Profit Every Month Selling Marketing Tools to 3,000 SMB's

But I'd say, um, of, of the monthly MRR growth, I would say 20% of it is at least 20% is expansion revenue.

SaaS Interviews with CEOs, Startups, Founders
PlusThis Does $85k in Profit Every Month Selling Marketing Tools to 3,000 SMB's

We do measure churn.

SaaS Interviews with CEOs, Startups, Founders
PlusThis Does $85k in Profit Every Month Selling Marketing Tools to 3,000 SMB's

Um, churn churn was brutal.

SaaS Interviews with CEOs, Startups, Founders
PlusThis Does $85k in Profit Every Month Selling Marketing Tools to 3,000 SMB's

It end of March, April and into may, um, our average, just the world that we live in, in small business, our, when we started the company churn used to be monthly churn used to be about 9.8%.

SaaS Interviews with CEOs, Startups, Founders
PlusThis Does $85k in Profit Every Month Selling Marketing Tools to 3,000 SMB's

And we worked for years to get that down and we got it down to about four and a half percent monthly churn.

SaaS Interviews with CEOs, Startups, Founders
PlusThis Does $85k in Profit Every Month Selling Marketing Tools to 3,000 SMB's

Um,

SaaS Interviews with CEOs, Startups, Founders
PlusThis Does $85k in Profit Every Month Selling Marketing Tools to 3,000 SMB's

And that went up to probably 6%, 7% during the initial parts of COVID.

SaaS Interviews with CEOs, Startups, Founders
PlusThis Does $85k in Profit Every Month Selling Marketing Tools to 3,000 SMB's

We had an exodus of customers who just knee-jerk reaction.

SaaS Interviews with CEOs, Startups, Founders
PlusThis Does $85k in Profit Every Month Selling Marketing Tools to 3,000 SMB's

But then things came roaring back out of nowhere.

SaaS Interviews with CEOs, Startups, Founders
PlusThis Does $85k in Profit Every Month Selling Marketing Tools to 3,000 SMB's

I mean, we started to hit Zoom really hard, which was a big need out there.

SaaS Interviews with CEOs, Startups, Founders
PlusThis Does $85k in Profit Every Month Selling Marketing Tools to 3,000 SMB's

And our churn now is down to 2.9%, which is, we've never seen it that low.

SaaS Interviews with CEOs, Startups, Founders
PlusThis Does $85k in Profit Every Month Selling Marketing Tools to 3,000 SMB's

So we've seen a 36% decrease in churn.

SaaS Interviews with CEOs, Startups, Founders
PlusThis Does $85k in Profit Every Month Selling Marketing Tools to 3,000 SMB's

Uh, so there, there are a few different channels.

SaaS Interviews with CEOs, Startups, Founders
PlusThis Does $85k in Profit Every Month Selling Marketing Tools to 3,000 SMB's

One is working front with consultants, marketing automation consultants out there that are working with their clients and they become resellers, um, either on a wholesale model or just a referral, like affiliate referral model.

SaaS Interviews with CEOs, Startups, Founders
PlusThis Does $85k in Profit Every Month Selling Marketing Tools to 3,000 SMB's

We also try to work directly with the platforms with HubSpot and fusion soft, keep on report, active campaign and drip to get into their marketplaces,

SaaS Interviews with CEOs, Startups, Founders
PlusThis Does $85k in Profit Every Month Selling Marketing Tools to 3,000 SMB's

educate their frontline employees and do anything that we can to get referrals directly from them.

SaaS Interviews with CEOs, Startups, Founders
PlusThis Does $85k in Profit Every Month Selling Marketing Tools to 3,000 SMB's

And then we do a lot of pay-per-click and just content marketing.

SaaS Interviews with CEOs, Startups, Founders
PlusThis Does $85k in Profit Every Month Selling Marketing Tools to 3,000 SMB's

I'm sorry.

SaaS Interviews with CEOs, Startups, Founders
PlusThis Does $85k in Profit Every Month Selling Marketing Tools to 3,000 SMB's

No, no, no.