Dave Lee
๐ค SpeakerAppearances Over Time
Podcast Appearances
We should, we should do that.
But I'd say, um, of, of the monthly MRR growth, I would say 20% of it is at least 20% is expansion revenue.
We do measure churn.
Um, churn churn was brutal.
It end of March, April and into may, um, our average, just the world that we live in, in small business, our, when we started the company churn used to be monthly churn used to be about 9.8%.
And we worked for years to get that down and we got it down to about four and a half percent monthly churn.
Um,
And that went up to probably 6%, 7% during the initial parts of COVID.
We had an exodus of customers who just knee-jerk reaction.
But then things came roaring back out of nowhere.
I mean, we started to hit Zoom really hard, which was a big need out there.
And our churn now is down to 2.9%, which is, we've never seen it that low.
So we've seen a 36% decrease in churn.
Uh, so there, there are a few different channels.
One is working front with consultants, marketing automation consultants out there that are working with their clients and they become resellers, um, either on a wholesale model or just a referral, like affiliate referral model.
We also try to work directly with the platforms with HubSpot and fusion soft, keep on report, active campaign and drip to get into their marketplaces,
educate their frontline employees and do anything that we can to get referrals directly from them.
And then we do a lot of pay-per-click and just content marketing.
I'm sorry.
No, no, no.