Dave Lee

Pure play SAS company.

It was birthed out of our consulting company, marketing automation consulting company.

And we quickly found that as we consulted clients, um,

They wanted the software to do things that it wouldn't do.

So we had a developer start to build these tools that they wanted and eventually spun that out as its own product and business.

They're getting a tool suite, a toolkit of about 50 to 60 different tools that they can layer on top of their marketing automation platform to make it do even more, to do advanced campaigns and do things that would typically require them to either hire a developer, extensively rig the marketing automation platform, or just do nothing.

All three are bad options for most entrepreneurs.

We've got over 2,500 customers and we process over 25 million transactions a month.

No, pure play SaaS.

Yep, that's exactly right.

And where were you a year ago?

A year ago, we were at 2,100 customers, roughly.

A year ago, we were down at about 130, 125, 130 MRR.

Yep.

Two things.

We had relationships in a niche of marketing automation users already.

So lots of webinars and outreach to them.

and then connecting with the platforms themselves.

So Marketo, Infusionsoft, Drift, ActiveCampaign, and others.

But then also there are thousands of consultants out there, and we give them a free version of our software so that they can play with it and then refer it to their clients.