Dave Mortensen

So when you start to lean on your teams and ask them what did they think of these individuals, they'll align you with the cultural fit really quick.

They're all different depending on the scale and the size.

Cultural alignment is really, really important because at the end of the day, this is something people always talk about with businesses.

I don't care the business.

There's holes in the business.

There's always going to be gaps.

What big mistake organizations will do is when they bring on or they merge or they acquire, it doesn't matter how it is.

It should be equally treated the same.

It doesn't matter who's the bigger one, who's the smaller one.

One, they should be treated equally.

When the merger happens, because the IP that they have, the intellectual property, they're bringing to the table, the thing that made you passionate about it.

If you're not passionate about uncovering the values that you acquired or you purchased, you partnered with, and all you're doing is looking for their gaps, you'll never see its opportunity.

Yeah.

And that is a big mistake a lot of people do is they look to see where the holes are.

So it's almost telling you how smart I am.

You know what?

Oh, geez.

You know, the way they do their strategy, they don't even have a budget or strategy.

Well, you know what?

They did something right because they're pretty darn big.