Dave Mortensen

And what areas could we complement each other?

Because there were obviously areas that we had overlaps.

And there's going to be like, they had strongness, we had strongness.

But

One of the things that was really strong on their side was technology and the advancement of technology into fitness is something that we really wanted to do right.

It's an area that we did OK, but we wanted to we did it really well operationally.

You know, an example like our doors opening operational, our doors open every time.

Right.

That's kind of an important technology.

Right.

Yeah.

But we wanted to get closer to the consumer with technology because we knew this thing right here was a differentiator in people's lives.

And how are we going to win the war of the phone in health and wellness?

We knew their partnership would help us get there for us to them.

It was our global breath.

And expansion.

So because we had such a massive network globally in 40 plus countries with true penetration and saturation in these markets, we just had a an awareness of how to grow globally.

That was real value.

And there was a lot of little ones, but those were probably if I would say if you would ask them what attracted most to us, it would have been that and we would have their technology.

Yeah, 7,000 facilities in 50 countries, and we continue to grow with the largest fitness platform.