Dave Mortensen

And how are we going to win the war of the phone in health and wellness?

We knew their partnership would help us get there for us to them.

It was our global breath.

And expansion.

So because we had such a massive network globally in 40 plus countries with true penetration and saturation in these markets, we just had a an awareness of how to grow globally.

That was real value.

And there was a lot of little ones, but those were probably if I would say if you would ask them what attracted most to us, it would have been that and we would have their technology.

Yeah, 7,000 facilities in 50 countries, and we continue to grow with the largest fitness platform.

But we really want to be the largest personal care platform.

So imagine not just fitness but anything in the personal care space.

We want human high-touch businesses is what we really want.

And we want to utilize technology to ignite the relationships to the consumer because we know those –

interfaces really, really are challenging.

Right now, everyone's looking to figure out how do I take technology and replace human touch?

We don't want to replace the human touch.

We actually want to ignite it.

And we want to be a part of businesses that have high level human touch in relational and make it easier for them to be even better at it and have them focus on the things they actually like to do and utilize technologies to be able to enhance it.

Yeah, I want AI to teach us more about how we can be better at who we are with humans and how we can make it easier for our people to know who they should be talking to.

Right.

So a lot of times we in the fitness industry are really good.