Dave Mortensen

So when we build something out, we build out what's called a stakeholder map.

There's no perfection, right?

The stakeholder map, you put down a stakeholder map of every stakeholder in the business, and then you take your strategic priorities, your key things, and you go, how does this impact every stakeholder?

And stakeholders can be your staff.

It can be you as the investors.

It needs to be our franchisees.

It needs to be their staff.

It needs to be our customers.

It needs to be our vendors, which we like to call partners.

Think of all those stakeholders and you look at the impact points.

Now, it is impossible to create a win, win, win, win, win scenario.

What you don't want to create is a win-lose-lose, win-win-lose scenario.

So I care more about creating some wins through the organization, but making sure we don't create losses while we do it.

So you can balance that strategy and redefine it to strengthen it so every stakeholder is either neutral or winning in the scenarios.

And if you can create neutral to winning strategies for all of your stakeholders, guess what?

The value will get spread across your organization.

And every year, you're going to find out, yeah, we got to spend a little bit more time on our customer.

This year, we got to spend more time on our team.

And it's going to flow.

But when you get too caught up on one stakeholder all the time, guess what?