Dave Mortensen

this decision before we move through that, that, that door.

We've had many one way doors on sometimes we wanted them and sometimes we've lost it.

Right.

Um, you have wins and losses on one way doors.

We love an agile approach in most of our innovations.

So agile meaning, you know, let's not build it all out.

I, I,

in fact, I'll give you this.

I think the biggest weakness of organizations is perfection.

Perfection to me is growth in advancement.

So if you're always advancing forward, that is perfection.

You know, I can say one of my proudest things of anytime fitness over the last, what are we going on 23, 24 years?

What, what that may be is that every year we've seen positive growth in our business.

We've had a little positive growth for 20 plus years and,

And positive store openings for 20 plus years, meaning every year we have more stores than we did last year.

That's really, really, really hard to do.

But that's been a focal point for us to make sure that we always create advancement and not try and get too caught up in perfection.

Because when you try to be perfect, you miss a lot of the little pieces of the of the puzzle.

And all of a sudden that perfection becomes really ugly.

Or you never advance it.