Dave Mortensen

You're losing in other areas and you're blinded by, and that's where you create blind spots and you can't figure out why you're not executing that well.

And it's incredibly difficult to find decisions that net out even neutral to wins.

I mean, you have to iterate and think through all these angles.

You know, Jeff Bezos says you got one-way doors and two-way doors is a common reference he made in building Amazon, right?

These one-way doors are decisions you got to really think about because when you walk through the portal, it's going to be real expensive if you have to walk it back, right?

A merger and acquisitions, right?

Then you got a bunch of two-way doors where, hey, you know, if we test this, it doesn't work, we can yank it right back, minimal cost.

I'm curious, you know, what were some of those one-way doors outside of maybe the acquisitions that you made that stick in your mind as like, hey, we really had to put a lot of thought into this project?

this decision before we move through that, that, that door.

We've had many one way doors on sometimes we wanted them and sometimes we've lost it.

Right.

Um, you have wins and losses on one way doors.

We love an agile approach in most of our innovations.

So agile meaning, you know, let's not build it all out.

I, I,

in fact, I'll give you this.

I think the biggest weakness of organizations is perfection.

Perfection to me is growth in advancement.

So if you're always advancing forward, that is perfection.

You know, I can say one of my proudest things of anytime fitness over the last, what are we going on 23, 24 years?