Dave Mortensen

What, what that may be is that every year we've seen positive growth in our business.

We've had a little positive growth for 20 plus years and,

And positive store openings for 20 plus years, meaning every year we have more stores than we did last year.

That's really, really, really hard to do.

But that's been a focal point for us to make sure that we always create advancement and not try and get too caught up in perfection.

Because when you try to be perfect, you miss a lot of the little pieces of the of the puzzle.

And all of a sudden that perfection becomes really ugly.

Or you never advance it.

A lot of times you get caught up in the wheel of perfection and you never get ahead of the curve.

I would rather, you know, it's speed over execution.

You talk about that all the time.

There's no left and right.

In fact, this would be, I'll go political for a moment, a world of politics.

Yeah.

Yeah.

You live in the gray, you'll get a lot more done.

When you start getting too far left, you get real enamored with a really good idea, but you're getting a lot of pushback.

You're either going to try and get to the gray, which good businesses do, or you alienate the other side.

When you start to do alienations, guess what?

At some point in time, we're going to run into a place where you burned your culture, the business isn't flourishing, and you're sitting there scratching your head going, man, this idea is so good.