Dave Mortensen

And this leads maybe to one of my final questions before we do just a quick lightning round, which is how do you maintain a culture

where people continue to challenge you in spite of your success?

One, you have to be welcome to be challenged and you got to embrace it and ask for it.

As leaders, as we grow in leadership, less people want to challenge you and you're absolutely right.

So you need to ask them to, I need to hear your opinion.

And that's where you get curious about the voice not speaking in the room.

Always ask the voice not speaking what's going through their head because that's where you're going to hear some great things.

What we tell our company all the time, and I think this is important for business, is there's an 80-20 rule in almost everything you do.

And I'll tell you this, great ideas for our organization do not happen at corporate, do not happen out of my mouth.

They don't.

80% of the ideas that come to the table are pretty good ideas.

20% is noisy, right?

We all know that.

But if you go out to your field, your customers, your franchisees and out there, 80% of what they give you is noise.

20% is value.

But guess what's in that 20%?

gold.

And you got to sift through 80% of the noise to get to the gold.

A lot of people aren't willing to work hard through the 80% to get to the 20%.

And inside that 20%, you're going to find gold for your organization.