Dave Mortensen

And what they do is they get enamored with their 80% ideas at their business and they never find gold anymore.

You got to continue to strive to find gold.

That was a great point that, you know, people can be enamored in the surveys and how we listen to our clients and, and there could be, yeah, to your point, there's a lot of noise in those surveys and they don't, you know, it's kind of like Steve Jobs said, you know, we, we listen, but at the same time, the client doesn't know what the future of the iPod is.

Like we had to imagine that, but we did in our listening find that people wanted access to music, you know, and in there we can interpret what that might look like for the future of the business.

Yeah.

So just quick lightning round question, Dave, this has been awesome.

Technology, you brought it up as part of the reason you guys acquired, merged with Orange Theory.

What technology have you been playing with that is really fascinating to you right now?

What have you been tinkering with to the technology realm?

You know, like everyone else, AI is so intriguing right now, and we have to be learner-mindsetters and figure out how to utilize AI.

I've never sounded so smart sometimes because of AI.

AI takes what I say and makes it a lot better, right?

So, but...

I'll say this in ideas, and I know you went into technology.

I'll say AI is everyone needs to be embracing AI.

You know, to have good AI, you have to have great data.

A lot of organizations, it's something we're cleaning up even in our organization is a data warehouse where all that information is stored.

And how do you get to the information so AI can really work?

work the engine appropriately, right?

So AI is a big one.