Dave Mortensen

We all know that.

But if you go out to your field, your customers, your franchisees and out there, 80% of what they give you is noise.

20% is value.

But guess what's in that 20%?

gold.

And you got to sift through 80% of the noise to get to the gold.

A lot of people aren't willing to work hard through the 80% to get to the 20%.

And inside that 20%, you're going to find gold for your organization.

And what they do is they get enamored with their 80% ideas at their business and they never find gold anymore.

You got to continue to strive to find gold.

That was a great point that, you know, people can be enamored in the surveys and how we listen to our clients and, and there could be, yeah, to your point, there's a lot of noise in those surveys and they don't, you know, it's kind of like Steve Jobs said, you know, we, we listen, but at the same time, the client doesn't know what the future of the iPod is.

Like we had to imagine that, but we did in our listening find that people wanted access to music, you know, and in there we can interpret what that might look like for the future of the business.

Yeah.

So just quick lightning round question, Dave, this has been awesome.

Technology, you brought it up as part of the reason you guys acquired, merged with Orange Theory.

What technology have you been playing with that is really fascinating to you right now?

What have you been tinkering with to the technology realm?

You know, like everyone else, AI is so intriguing right now, and we have to be learner-mindsetters and figure out how to utilize AI.

I've never sounded so smart sometimes because of AI.

AI takes what I say and makes it a lot better, right?