Dave Royce

Yeah, so I built four pest control companies and a solar energy company.

Yeah, yeah.

And part of that strategy was I figured out this thing called an asset deal where I could sell off just the customer base, basically the book of business.

I could sell that off, take all that money, and throw it into the next company.

And so it was a way to basically get investment and still being able to have all the control and all the equity on my own.

Wow.

So I did that for about 20 years.

Roughly every four years, the first four years, I would sell, get money, rinse and repeat, same thing over and over.

And then, yeah, became the third largest residential pest control company.

Yeah, so I was a starving college student, working minimum wage, and I had a friend come to me and he says, hey, I made 25 grand last summer selling pest control services door to door.

Just knocking on doors.

Yeah, and I was like, okay, I don't really even know what that is, but I'm in.

Sign me up, yeah.

Yeah, so I drove out to Sacramento, California,

It started selling, and there was a big problem.

I sucked at sales.

I went for five days with zeros.

Everybody else around me is selling one to four per day.

And it's a commission-only job, so the only thing I was getting out of it was free cardio.

So I went to a bookstore that weekend, got like half a dozen sales books, and then I said, I'm going to read 90 minutes every day and just keep learning and try to learn how to sell because this is my best opportunity at this point in my life.