David Abakhnikov

And part of that budget goes towards promoting the campaign itself, and part of it goes toward a scholarship that goes to the students.

So kind of that is split.

And we take care of the whole process of running the scholarship.

Like we have our own kind of 5123 entity that helps make it tax deductible.

I mean, when was the last time you heard of a marketing campaign that actually gives you tax benefits?

So on a monthly basis, we're talking about 50 brands, but on a yearly basis, it goes to 400 because some of them are seasonal, some of them are two-hour the whole year.

It depends on the goals that the brand is trying to achieve.

Well, it doesn't change that much.

I mean, at the end of the day, we still have a pretty stable ARR and we have two revenue sources.

We have the premium tools for the students, like a subscription business on one side.

And the other side, we have the B2B side, which generates revenue from the brands and the companies.

um it's uh today more more of it comes from the consumers but it's quickly catching up like evening out and what do students pay to use your subscription tools so on the on the consumer side on the student side we basically often many tools that help them um

kind of highlight where the highest chance of winning a scholarship is, like optimizing the application process, adding a bunch of transparency into that.

They pay $15 a month for the usage of our premium features.

So things like they know an applicant count.

They know exactly how many other people apply to a specific scholarship.

So they know to invest the time where they have the highest chance of winning.

We give them a lot more kind of tracking over the application process itself so they know that the brand on the other side actually reviewed the application and actually accepted it or who is the winner.

We make sure they know that there is a winner, right?

Like in the scholarship space, there's quite a bit of scams and lack of transparency and all of that.