David Abakhnikov

On the other hand, our engine today is able to target a student down to a specific zip code.

Anybody can run a campaign on our platform.

We have local dentist offices.

We have a law office in Texas running a campaign to bring in students running a scholarship.

Because essentially, Gen Z is kind of the level that this

The point where the first decisions are being made, so somebody who chose the lawyer when they're in the first year of college, they're going to stay with him for 30 years.

I mean, the value is crazy.

And what we're working constantly, our constant chase is to improve our algorithms and matching to be as precise as possible, to pinpoint specifically the audience that you are looking at, knowing

when the person is about to think of a lawyer and having them apply to a scholarship at that point.

So it sounds simple, but actually pinpointing that and kind of detecting intent on that level is extremely complicated.

And that's our constant chase, constant improvement on that.

We have quite a few AI systems in place if the brand wants to run a scholarship with an essay, which we don't recommend ever.

Don't run essays because nobody likes to review them and nobody likes to write them.

We have a saying inside that brands hate reviewing essays almost as much as students like writing them.

Um, but the point is that we're trying to, uh, kind of make that process as easy for the brands to kind of review and, and award the funds and all of that.

And it is easy for the student to apply as possible.

My favorite book.

Um,

I recently read The Greatest CEO Within, and I absolutely loved it.

Can I say the big guys?