David Benoliel

It was $160 million, which is the size of many IPOs.

Let's do it.

All right, so Real Content Network works with both publishers, big publishers, digital publishers, and advertisers to deliver native campaigns, content, premium content in a lot of cases, at scale.

So the insight that I'd had as a marketer, so back on the client side, was that getting past banners and even getting past

Video advertising, the next generation for me as a marketer was native.

In the past, we'd call it integrated campaigns, custom campaigns.

Branded content.

And that was a real tedious process from both...

strategy perspective.

You'd have to go in and build custom content itself.

Actually, administratively, it was really difficult.

You'd have to find a sales operation where people would have to go and meet with these publishers, nail out a deal, and those deals were across the board.

You had some performance elements to it.

You had CPM elements.

You had some flat fee.

Then you'd have to go and contract it.

There's just no scale to it.

It was extremely hard to

take some piece of content and really distribute it.

So that was the vision of sort of bringing the two parts together.