David Benoliel

And, you know, it's still early days for native, I would say.

I think publishers and advertisers are still trying to figure it out.

For the most part, the industry tends to cycle back into a simple way to programmatically, right now, programmatic is a massive wave of

There's a huge move to programmatic mechanisms for buying media and managing media.

So it's sort of starting to fall back into sort of a programmatic mode.

So David, what's your model though?

How are you built?

So the way that we built is we take technology, we have some of our own technology to help

What we do is we package content and we kind of put it together with great advertising, whether it's pre-roll video or display style advertising.

And we bring those two pieces together to our publisher partners.

The publishers themselves make a percentage.

It's typically a rev share scenario for a publisher.

So someone like PostMedia here in Canada has our code on page, and essentially we're packaging together content or premium content plus great revenue opportunities, and we bring that to them.

Um, because ultimately they can't scale native on their own.

Um, and our value prop is that we go to advertiser and give them 10, 15, 30, 50 sites at once.

Correct.

Correct.

It's all based on gross, gross revenues from

from our advertising partners.

Um, it's a little bit different than your typical display business where those, those margins are very small, anywhere from 50 to call it from 50 to 30% is what we see.