David Benoliel

We'll take 50 to 30%.

A lot of that comes down to how much of our technology platform that publisher is really leveraging.

No, five, zero, five, zero to 30 to 50.

Yeah.

Packaging content technology.

Obviously we run a technology operation for just sort of pulling it all together.

Launched in 2015.

Okay.

Through 2015, it's interesting.

So obviously you can imagine there were some pivots, right?

So at our first iteration, we were trying to match, we were putting advertisers directly into a marketplace with these publishers.

And then we would try to get them working together.

The growth model there, we didn't find, it wasn't really moving fast enough.

And

you know, advertisers weren't sophisticated enough to create and package these things on their own.

So, um, it was relatively slow, maybe, uh, somewhere in the neighborhood of a hundred, $150,000 in revenue in the first year.

Um, and call it that's in transaction volume or your cut.

That's in transaction volume, but that's just first year is piloting, right?

Yeah, exactly.

Today, we're into 2017, almost into 2018.