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David Benoliel

๐Ÿ‘ค Speaker
119 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1001 Why People Pay Him 30% of Spend For His AdTech Platform

We're on the neighborhood of 150 websites and transact somewhere in the neighborhood.

SaaS Interviews with CEOs, Startups, Founders
1001 Why People Pay Him 30% of Spend For His AdTech Platform

Call it 100 million page views a month and generate over $300,000 a month or so, $400,000 a month in gross earnings that are running through the platform.

SaaS Interviews with CEOs, Startups, Founders
1001 Why People Pay Him 30% of Spend For His AdTech Platform

So, uh, what does that mean?

SaaS Interviews with CEOs, Startups, Founders
1001 Why People Pay Him 30% of Spend For His AdTech Platform

Yeah, that would be, that would be an interesting, that'd be a good number.

SaaS Interviews with CEOs, Startups, Founders
1001 Why People Pay Him 30% of Spend For His AdTech Platform

We are six people.

SaaS Interviews with CEOs, Startups, Founders
1001 Why People Pay Him 30% of Spend For His AdTech Platform

Let's,

SaaS Interviews with CEOs, Startups, Founders
1001 Why People Pay Him 30% of Spend For His AdTech Platform

Yeah, all in Canada.

SaaS Interviews with CEOs, Startups, Founders
1001 Why People Pay Him 30% of Spend For His AdTech Platform

I have a partner.

SaaS Interviews with CEOs, Startups, Founders
1001 Why People Pay Him 30% of Spend For His AdTech Platform

His name is John.

SaaS Interviews with CEOs, Startups, Founders
1001 Why People Pay Him 30% of Spend For His AdTech Platform

He handles the biz dev side of it.

SaaS Interviews with CEOs, Startups, Founders
1001 Why People Pay Him 30% of Spend For His AdTech Platform

I handle ad ops and product for the most part.

SaaS Interviews with CEOs, Startups, Founders
1001 Why People Pay Him 30% of Spend For His AdTech Platform

There's some ad ops people and one person who handles content for the most part.

SaaS Interviews with CEOs, Startups, Founders
1001 Why People Pay Him 30% of Spend For His AdTech Platform

There's a lot of work to be done there.

SaaS Interviews with CEOs, Startups, Founders
1001 Why People Pay Him 30% of Spend For His AdTech Platform

And we actually outsource some of our development as well, basically in different parts of the world, actually.

SaaS Interviews with CEOs, Startups, Founders
1001 Why People Pay Him 30% of Spend For His AdTech Platform

Yeah.

SaaS Interviews with CEOs, Startups, Founders
1001 Why People Pay Him 30% of Spend For His AdTech Platform

So we're working with 150 publishers right now.

SaaS Interviews with CEOs, Startups, Founders
1001 Why People Pay Him 30% of Spend For His AdTech Platform

That's really interesting.

SaaS Interviews with CEOs, Startups, Founders
1001 Why People Pay Him 30% of Spend For His AdTech Platform

I mean, I would say at 150 sites that generate real traffic.

SaaS Interviews with CEOs, Startups, Founders
1001 Why People Pay Him 30% of Spend For His AdTech Platform

So when I'm publishers themselves are there's, there's aggregate, there's groups, right?

SaaS Interviews with CEOs, Startups, Founders
1001 Why People Pay Him 30% of Spend For His AdTech Platform

This, our sweet spot, what we found is somewhere in the middle of sort of not a long tail, but sort of mid to long tail publishers, the larger publishers have some,