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David Braun

๐Ÿ‘ค Speaker
245 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1283 $100m Exit Was $45m Cash Upfront, Using To Launch New $10/mo Website Builder with 3250 Customers

No, no.

SaaS Interviews with CEOs, Startups, Founders
1283 $100m Exit Was $45m Cash Upfront, Using To Launch New $10/mo Website Builder with 3250 Customers

I subsidize website creation on behalf of them.

SaaS Interviews with CEOs, Startups, Founders
1283 $100m Exit Was $45m Cash Upfront, Using To Launch New $10/mo Website Builder with 3250 Customers

So basically it looks like they are paying for the customer.

SaaS Interviews with CEOs, Startups, Founders
1283 $100m Exit Was $45m Cash Upfront, Using To Launch New $10/mo Website Builder with 3250 Customers

Got it.

SaaS Interviews with CEOs, Startups, Founders
1283 $100m Exit Was $45m Cash Upfront, Using To Launch New $10/mo Website Builder with 3250 Customers

For example, let's, let's take yourself.

SaaS Interviews with CEOs, Startups, Founders
1283 $100m Exit Was $45m Cash Upfront, Using To Launch New $10/mo Website Builder with 3250 Customers

Like you have a cat latke.com, right?

SaaS Interviews with CEOs, Startups, Founders
1283 $100m Exit Was $45m Cash Upfront, Using To Launch New $10/mo Website Builder with 3250 Customers

And then you come, you reach out to your customers and say like, I signed up a partnership agreement with Bablium and where we would pay, we would cover the site creation costs for all of our subscribers and you only pay for the subscription.

SaaS Interviews with CEOs, Startups, Founders
1283 $100m Exit Was $45m Cash Upfront, Using To Launch New $10/mo Website Builder with 3250 Customers

Why?

SaaS Interviews with CEOs, Startups, Founders
1283 $100m Exit Was $45m Cash Upfront, Using To Launch New $10/mo Website Builder with 3250 Customers

Why you don't make that?

SaaS Interviews with CEOs, Startups, Founders
1283 $100m Exit Was $45m Cash Upfront, Using To Launch New $10/mo Website Builder with 3250 Customers

You don't lose anything first.

SaaS Interviews with CEOs, Startups, Founders
1283 $100m Exit Was $45m Cash Upfront, Using To Launch New $10/mo Website Builder with 3250 Customers

Second, you bring the value to your customers.

SaaS Interviews with CEOs, Startups, Founders
1283 $100m Exit Was $45m Cash Upfront, Using To Launch New $10/mo Website Builder with 3250 Customers

No, no, no, you don't pay me.

SaaS Interviews with CEOs, Startups, Founders
1283 $100m Exit Was $45m Cash Upfront, Using To Launch New $10/mo Website Builder with 3250 Customers

Actually, I subsidize it for you.

SaaS Interviews with CEOs, Startups, Founders
1283 $100m Exit Was $45m Cash Upfront, Using To Launch New $10/mo Website Builder with 3250 Customers

But for your customers, it looks like you're paying for them.

SaaS Interviews with CEOs, Startups, Founders
1283 $100m Exit Was $45m Cash Upfront, Using To Launch New $10/mo Website Builder with 3250 Customers

Exactly.

SaaS Interviews with CEOs, Startups, Founders
1283 $100m Exit Was $45m Cash Upfront, Using To Launch New $10/mo Website Builder with 3250 Customers

So LTV is around five to six years.

SaaS Interviews with CEOs, Startups, Founders
1283 $100m Exit Was $45m Cash Upfront, Using To Launch New $10/mo Website Builder with 3250 Customers

So we basically return after investing into site creation, we're getting back 600 to 700 bucks.

SaaS Interviews with CEOs, Startups, Founders
1283 $100m Exit Was $45m Cash Upfront, Using To Launch New $10/mo Website Builder with 3250 Customers

No churn.

SaaS Interviews with CEOs, Startups, Founders
1283 $100m Exit Was $45m Cash Upfront, Using To Launch New $10/mo Website Builder with 3250 Customers

For now, but it's like too little.

SaaS Interviews with CEOs, Startups, Founders
1283 $100m Exit Was $45m Cash Upfront, Using To Launch New $10/mo Website Builder with 3250 Customers

I think that there will be some churn, but we don't have churn yet.