David Bronke

candle that's empty and you just are able to refill easily.

Back in 2019, I launched this business with my sister, hence the name Siblings.

We grew up on a horse farm outside of Buffalo, New York, and we just watched our parents live

very sustainably.

I mean, it was limited material things, everything passed down and fixed, and the biggest compost pile you've ever seen behind the barn.

So we just had that sustainable mindset instilled in us early on.

Years later, Eva, my co-founder, is living in Stockholm, and she's surrounded by incredible Scandinavian design.

And like a lot of people there, she was burning endless candles through the long, dark winters.

And when she kind of looked closer at all these candles she's burning, she just something was off.

Somebody didn't feel right.

You know, it's this beautiful ritual that's supposed to bring you joy and you end up throwing it away again and again.

And that doesn't feel good.

So that's ultimately what led to siblings.

Primarily all direct to consumer, but we do have a few retailers such as Credo Beauty and Nordstrom.

Yeah, it's actually the subscription side has been growing because we've started what we call a seasonal box.

It's curated.

So each season there's three new scents that a subscriber can get.

Otherwise though, I would say it's pretty split.

A lot of people kind of just try to pick and choose the fragrances that fit with them and what they're looking for at that time, or they find a favorite and they just kind of get the same one over and over again.

Last year, we did over 2 million in sales.