David Bronke

So the business is doing well.

Yeah.

And we've kind of been in that low seven figure, though, for the last few years.

And we're trying to break out of that.

Yeah.

So, I mean, I guess for ages, Americans have been in the habit of buying a candle, disposing of it when it's done.

You know, some people try to recycle it, try to repurpose it, but the reality is most just end up in the trash.

And it really is negligous to the way people thought about plastic water bottles 15, 20 years ago.

We bought that bottle, we drank it, threw it away.

Now that's almost unthinkable as we've embraced reusable bottles.

And that's what candle vessels should be.

So the question we have is, what are the keys to shifting consumer behavior towards refilling something that people are used to throwing away?

It's something that we've tried to find, obviously, through surveys and other things.

And we can kind of see when the shipping address is different from the billing address.

You know, that's sometimes a little bit of a telltale.

And we try to find out who is gifting.

And it's still a small percentage.

And I think that's partly because we're not maybe marketing it as well as a gift.

We kind of tend to talk more towards marketing.

the users themselves.