David Bronke

But I think you're right.

Candles are a very giftable item, and we might be missing that a little bit.

Yeah, absolutely.

And I think that, I mean, we have a really strong retention rate because of that.

And what we tend to do is, you know, some people are quick burners, some people are two, three months, they're just a little bit slower.

And we kind of try to see that through our data of when they're going to be out and try to present something to them, whether it's a new scent or their favorite scent at the right time.

yeah i actually agree with you some of that um we talk about internally me and eva a lot of we've just seen it there has been this shift i think uh people care about you know the better for you better for the planet and the sustainability side but i don't know if it's necessarily the top of mind for buying decisions anymore but people absolutely want to have things that they can feel good about putting in their home

I love that.

Yeah, it really is.

It's a visual item.