David Brown
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Appearances Over Time
Podcast Appearances
Sean Bratches is the Liberty executive charged with making it happen.
but he can't do it alone.
He needs the race teams to buy in as well.
Today, he's here to sell his vision to one of Formula One's most powerful figures, the famously competitive Mercedes team principal, Toto Wolff.
The product on track is phenomenal, but the fan experience?
We think it can be bigger.
Wolff's expression tightens.
Bracha's gestures towards the garage outside.
Well, for starters, fans never see this.
The paddock, the garages, why not let people experience it?
Well, that's a clear answer.
Every millimeter of it is intellectual property.
If rival engineers enter our garage, they can photograph it, copy something, steal our ideas.
Okay, fair concern, but what if fans don't roam the paddock?