David C. Barnett

Was ich gerne tue, wenn du jemals Bücher über Negotiationen gelesen hast, ist einer der Begriffe, die du herauskommst, ist BATNA, was für Best Alternative to a Negotiated Agreement heißt. And so when you're negotiating for something, you always want to have an idea of what's my BATNA. If I can't make the deal work under terms that I like, what else would I do?

Was ich gerne tue, wenn du jemals Bücher über Negotiationen gelesen hast, ist einer der Begriffe, die du herauskommst, ist BATNA, was für Best Alternative to a Negotiated Agreement heißt. And so when you're negotiating for something, you always want to have an idea of what's my BATNA. If I can't make the deal work under terms that I like, what else would I do?

Was ich gerne tue, wenn du jemals Bücher über Negotiationen gelesen hast, ist einer der Begriffe, die du herauskommst, ist BATNA, was für Best Alternative to a Negotiated Agreement heißt. And so when you're negotiating for something, you always want to have an idea of what's my BATNA. If I can't make the deal work under terms that I like, what else would I do?

So if you have a job and you're negotiating to buy a business, your BATNA may just be keeping your job, right? So you're always saying, well, today I've got savings in the bank and I have this income. If this deal doesn't work out for me, I don't Ich werde das nur behalten, richtig? Wenn du unabhängig bist, wird dein BATNA viel schlimmer, richtig? Ja.

So if you have a job and you're negotiating to buy a business, your BATNA may just be keeping your job, right? So you're always saying, well, today I've got savings in the bank and I have this income. If this deal doesn't work out for me, I don't Ich werde das nur behalten, richtig? Wenn du unabhängig bist, wird dein BATNA viel schlimmer, richtig? Ja.

So if you have a job and you're negotiating to buy a business, your BATNA may just be keeping your job, right? So you're always saying, well, today I've got savings in the bank and I have this income. If this deal doesn't work out for me, I don't Ich werde das nur behalten, richtig? Wenn du unabhängig bist, wird dein BATNA viel schlimmer, richtig? Ja.

So I'll give you an example of where this can come into play. You look at a business and the seller thinks it's worth a lot of money and the price is a little bit frothy and you look at it and you go, this is a little bit overpriced and you just ask yourself, what exactly is in here? And what would it reasonably cost me if I wanted to start this on my own?

So I'll give you an example of where this can come into play. You look at a business and the seller thinks it's worth a lot of money and the price is a little bit frothy and you look at it and you go, this is a little bit overpriced and you just ask yourself, what exactly is in here? And what would it reasonably cost me if I wanted to start this on my own?

So I'll give you an example of where this can come into play. You look at a business and the seller thinks it's worth a lot of money and the price is a little bit frothy and you look at it and you go, this is a little bit overpriced and you just ask yourself, what exactly is in here? And what would it reasonably cost me if I wanted to start this on my own?

And I see this all the time where people want, you know, these businesses are priced in multiples of cash flow. So people want these high multiples of cash flow. And I'll say to a buyer, like, if you bought all the stuff you needed to run a business like this, Und dann hast du dich umgekehrt und eine wirklich aggressive Preisverleihung gemacht.

And I see this all the time where people want, you know, these businesses are priced in multiples of cash flow. So people want these high multiples of cash flow. And I'll say to a buyer, like, if you bought all the stuff you needed to run a business like this, Und dann hast du dich umgekehrt und eine wirklich aggressive Preisverleihung gemacht.

And I see this all the time where people want, you know, these businesses are priced in multiples of cash flow. So people want these high multiples of cash flow. And I'll say to a buyer, like, if you bought all the stuff you needed to run a business like this, Und dann hast du dich umgekehrt und eine wirklich aggressive Preisverleihung gemacht.

Wie lange würde es dauern, um eine Klientel zu bauen, der so groß ist, wie dieses Unternehmen? Jetzt, können wir das für weniger Geld tun, als sie fragen? Ja. Und könntest du diese Verluste über diesen Zeitraum für weniger Geld finanzieren, als diese Person fragt? Und ich hatte einige wirklich verrückte, extreme Beispiele. Ich habe mit jemandem gesprochen, der ein Accounting-Office kaufen wollte.

Wie lange würde es dauern, um eine Klientel zu bauen, der so groß ist, wie dieses Unternehmen? Jetzt, können wir das für weniger Geld tun, als sie fragen? Ja. Und könntest du diese Verluste über diesen Zeitraum für weniger Geld finanzieren, als diese Person fragt? Und ich hatte einige wirklich verrückte, extreme Beispiele. Ich habe mit jemandem gesprochen, der ein Accounting-Office kaufen wollte.

Wie lange würde es dauern, um eine Klientel zu bauen, der so groß ist, wie dieses Unternehmen? Jetzt, können wir das für weniger Geld tun, als sie fragen? Ja. Und könntest du diese Verluste über diesen Zeitraum für weniger Geld finanzieren, als diese Person fragt? Und ich hatte einige wirklich verrückte, extreme Beispiele. Ich habe mit jemandem gesprochen, der ein Accounting-Office kaufen wollte.

accounting and bookkeeping firm. They had a lot of small business clients and this person had a background in in administration for dental offices. And so they were doing bookkeeping and in charge of this type of thing in dental offices. And they liked this particular accounting firm because they had a lot of small business clients. And I just said, listen, what about this?

accounting and bookkeeping firm. They had a lot of small business clients and this person had a background in in administration for dental offices. And so they were doing bookkeeping and in charge of this type of thing in dental offices. And they liked this particular accounting firm because they had a lot of small business clients. And I just said, listen, what about this?

accounting and bookkeeping firm. They had a lot of small business clients and this person had a background in in administration for dental offices. And so they were doing bookkeeping and in charge of this type of thing in dental offices. And they liked this particular accounting firm because they had a lot of small business clients. And I just said, listen, what about this?

What if you started your own and you wrote a letter to a thousand dentists and you said, bring your bookkeeping over to me and I'll pay you $5,000.

What if you started your own and you wrote a letter to a thousand dentists and you said, bring your bookkeeping over to me and I'll pay you $5,000.