David Cohn

So it's quite likely that this new endeavor would not interfere with that at all. But that didn't stop the plaintiff's attorney in this case, and his name is Steve Berman, from blasting Sabin and Trump and the discussions they're having. I want to read this quote here from Berman. College athletes are spearheading historic changes and benefiting massively from NIL deals.

They don't need this unmerited interference from a coach only seeking to protect the system that made him tens of millions of dollars. On the other hand, though, the NCAA would love the involvement from the government. Now, you know, we have talked ad nauseum with Senators Tommy Tupperville and Ted Cruz on our show, Craning Company.

They don't need this unmerited interference from a coach only seeking to protect the system that made him tens of millions of dollars. On the other hand, though, the NCAA would love the involvement from the government. Now, you know, we have talked ad nauseum with Senators Tommy Tupperville and Ted Cruz on our show, Craning Company.

There have been no bills put forward that have gained traction in Congress. So I think President Trump is now saying, well, I'll take matters into my own hands. Massive settlement on the horizon. Fascinating stuff happening. It is fascinating. Thanks so much for joining us. Thanks for having me.

There have been no bills put forward that have gained traction in Congress. So I think President Trump is now saying, well, I'll take matters into my own hands. Massive settlement on the horizon. Fascinating stuff happening. It is fascinating. Thanks so much for joining us. Thanks for having me.

What are we seeing? Yeah, this is certainly a game changer for the TV ratings industry. And the context here is that it has become increasingly more difficult to track how people are engaging with their content with cell phones and tablets and computers and smart TVs and such. But there is new technology and it's far more accurate.

What are we seeing? Yeah, this is certainly a game changer for the TV ratings industry. And the context here is that it has become increasingly more difficult to track how people are engaging with their content with cell phones and tablets and computers and smart TVs and such. But there is new technology and it's far more accurate.

And the big switch to this new technology happened in January when Nielsen received accreditation for it. And they're calling this measurement technology Big Data plus panel. So what this does, it takes viewership data from cable and satellite set top boxes and combines that with smart TVs. And that is called automatic content recognition.

And the big switch to this new technology happened in January when Nielsen received accreditation for it. And they're calling this measurement technology Big Data plus panel. So what this does, it takes viewership data from cable and satellite set top boxes and combines that with smart TVs. And that is called automatic content recognition.

But it combines all of that with traditional panel based tabulation. So that's a panel of households and individuals who provide detailed viewership information, sort of how we think of as typical Nielsen TV ratings. Nielsen CEO Karthik Rowe announced that big data plus panel tech will be used for all of its clients starting this year, and he called it a massive change in measurement at scale.

But it combines all of that with traditional panel based tabulation. So that's a panel of households and individuals who provide detailed viewership information, sort of how we think of as typical Nielsen TV ratings. Nielsen CEO Karthik Rowe announced that big data plus panel tech will be used for all of its clients starting this year, and he called it a massive change in measurement at scale.

It sounds like an apt description in this case.

It sounds like an apt description in this case.

All of the data is going to allow Nielsen to be more accurate, but sports is going to be a big boon in this. Sports 100%. And naturally, sports programming already dominates much of America's media landscape. For instance, the NFL delivered 70 of the top 100 broadcast in 2024.

All of the data is going to allow Nielsen to be more accurate, but sports is going to be a big boon in this. Sports 100%. And naturally, sports programming already dominates much of America's media landscape. For instance, the NFL delivered 70 of the top 100 broadcast in 2024.

But the new analyzation tool here is already signaling even higher audience totals going forward for the NFL and really other sports. This, of course, is very good news when you think about how much money the NFL is spending for some of these primetime games. And they're poised to benefit, and they're calling the Big Data Plus panel technology a move to modernize measurements.

But the new analyzation tool here is already signaling even higher audience totals going forward for the NFL and really other sports. This, of course, is very good news when you think about how much money the NFL is spending for some of these primetime games. And they're poised to benefit, and they're calling the Big Data Plus panel technology a move to modernize measurements.

Even Amazon has been among the early adopters of this new technology and said its 2024 audience for Thursday night football alone has reached an average viewership of 14.2 million. So that's 8% higher than the traditional panel-based audience of 13.2 million. And this tool was also the basis for Super Bowl 59, reaching an audience of 182.8 million. Absolutely jaw-dropping numbers for sure.

Even Amazon has been among the early adopters of this new technology and said its 2024 audience for Thursday night football alone has reached an average viewership of 14.2 million. So that's 8% higher than the traditional panel-based audience of 13.2 million. And this tool was also the basis for Super Bowl 59, reaching an audience of 182.8 million. Absolutely jaw-dropping numbers for sure.

They really are. Total domination of sports is changing how many of these platforms think about this programming. I'll give you two more companies here, Amazon Prime and Netflix, spending huge amounts of money on live sports shows, and that shows just how crucial they think this is.