David Cohn

They really are. Total domination of sports is changing how many of these platforms think about this programming. I'll give you two more companies here, Amazon Prime and Netflix, spending huge amounts of money on live sports shows, and that shows just how crucial they think this is.

No, the latter for sure. Local and rural. I even have a quote here from Nielsen. They think this technology will help add in harder to reach rural areas. This also benefits sports in a disproportionate way, given the communal viewing aspect that is inherent to live games. You can watch a football game with 10 of your buddies, something like that.

No, the latter for sure. Local and rural. I even have a quote here from Nielsen. They think this technology will help add in harder to reach rural areas. This also benefits sports in a disproportionate way, given the communal viewing aspect that is inherent to live games. You can watch a football game with 10 of your buddies, something like that.

And I do want to make one final point here, because among the issues Nielsen is working through, one is reducing the turnaround time for reporting the results. The enhanced numbers typically take several days to tabulate for each broadcast, especially for some of these bigger events like we're talking about.

And I do want to make one final point here, because among the issues Nielsen is working through, one is reducing the turnaround time for reporting the results. The enhanced numbers typically take several days to tabulate for each broadcast, especially for some of these bigger events like we're talking about.

They are now working to reduce that to one day turnaround very quickly, similar to how traditional viewership totals have arrived.

They are now working to reduce that to one day turnaround very quickly, similar to how traditional viewership totals have arrived.

If you think PBS is biased, Compared to who? Name one news organization in America, and I shouldn't be defending this, I get paid by PBS, but I'm going to do it, who's more straight down the line than we are.

If you think PBS is biased, Compared to who? Name one news organization in America, and I shouldn't be defending this, I get paid by PBS, but I'm going to do it, who's more straight down the line than we are.

The 2025 Masters open play Thursday at Augusta National. 95 of the world's best golfers are chasing the season's first major title. World No. 1 and defending champion Scotty Scheffler looks to add a third green jacket while Roy McIlroy enters with momentum...

The 2025 Masters open play Thursday at Augusta National. 95 of the world's best golfers are chasing the season's first major title. World No. 1 and defending champion Scotty Scheffler looks to add a third green jacket while Roy McIlroy enters with momentum...

and hopes to finally complete the career grand slam tiger woods will sit this one out but the field remains stacked with elite names including bryson d chambeau and rising star ludwig a berg fans can catch wall-to-wall coverage all weekend including live streaming

and hopes to finally complete the career grand slam tiger woods will sit this one out but the field remains stacked with elite names including bryson d chambeau and rising star ludwig a berg fans can catch wall-to-wall coverage all weekend including live streaming

The Florida Gators will take on the Houston Cougars tonight for the NCAA Men's Basketball National Championship. Florida advanced in the Final Four by defeating Auburn 79-73, while Houston came from behind in an upset win over the Duke Blue Devils. The Cougars erased a 14-point deficit in the final eight minutes to win 70-67.

The Florida Gators will take on the Houston Cougars tonight for the NCAA Men's Basketball National Championship. Florida advanced in the Final Four by defeating Auburn 79-73, while Houston came from behind in an upset win over the Duke Blue Devils. The Cougars erased a 14-point deficit in the final eight minutes to win 70-67.

To Major League Baseball, the Los Angeles Dodgers met with President Trump at the White House today to celebrate their World Series championship over the New York Yankees last October. The president singled out several players, including Shohei Ohtani, for becoming the first major leaguer to hit 50 home runs and steal 50 bases in a single season.

To Major League Baseball, the Los Angeles Dodgers met with President Trump at the White House today to celebrate their World Series championship over the New York Yankees last October. The president singled out several players, including Shohei Ohtani, for becoming the first major leaguer to hit 50 home runs and steal 50 bases in a single season.

After an exhilarating weekend of Sweet 16 and Elite 8 matchups, the final four is set for the 2025 NCAA Men's Basketball Tournament. Auburn will face Florida Saturday, April 5th at 6.09 Eastern Time, and Duke will take on Houston at 8.49 Eastern.

After an exhilarating weekend of Sweet 16 and Elite 8 matchups, the final four is set for the 2025 NCAA Men's Basketball Tournament. Auburn will face Florida Saturday, April 5th at 6.09 Eastern Time, and Duke will take on Houston at 8.49 Eastern.

All four number one seeds reach the final weekend for only the second time ever, the previous season being 2008 when Kansas, Memphis, North Carolina, and UCLA all advanced. The two winners from Saturday will play for the national championship on Monday, April 7th in San Antonio, Texas.